from Vandalia, OH
Women and the Media: Diverse Perspectives is an innovative collection of 19 descriptive and empirical articles examining media depictions and highlighting significant contributions. This anthology has a cultural focus and addresses issues of race, ethnicity, class, and sexuality. With this book, the...
Binding
Paperback
Pages
300
Publisher
UPA
ISBN #
0761830405
EAN Code
9780761830405
ISBN #
8
This comprehensive introduction to media sales introduces “The 4 M’s:” Market, Marketer, Message and Media. Featuring helpful advice useful on all media types, the book emphasizes local media: newspapers, radio, and TV. From prospecting for those first clients, to making that first presentation, to...
Author
Mary Alice Shaver, Tom Reichert
Binding
Paperback
Pages
368
Publisher
Routledge
ISBN #
1887229167
EAN Code
9781887229166
ISBN #
6
An invaluable reference tool that guides readers through drafting the results of quantitative experiments and investigations. Everyone who does quantitative social science research writes up the results of their experiments and investigations, and this book offers guidance on how to do so. Thi...
Author
Susan E. Morgan, Tom Reichert, Tyler R. Harrison
Binding
Paperback
Pages
125
Publisher
Allyn and Bacon
ISBN #
080133280X
EAN Code
9780801332807
ISBN #
3
An all-inclusive introduction to the exciting and dynamic world of advertising. Kleppner’s Advertising Procedure introduces readers to advertising by providing insight from professionals and recent examples that highlight the best advertisements and promotional techniques. This text also provide...
Author
Ron Lane, Karen King, Tom Reichert
Binding
Hardcover
Pages
840
Publisher
Prentice Hall
ISBN #
0136110827
EAN Code
9780136110828
ISBN #
2
Sex in Advertising, Product Placement, Political Advertising and Viral Videosz. All these contemporary issues and more are included in this book which digs into the big issues influencing today's advertising
Binding
Paperback
Pages
324
Publisher
Routledge
ISBN #
1887229353
EAN Code
9781887229357
ISBN #
7