John M. Boushy - Henderson NV, US Timothy J. Wilmott - Mays Landing NJ, US
Assignee:
Harrah's Operating Company, Inc. - Memphis TN
International Classification:
G06F 17/60
US Classification:
705 10, 705400, 705 14
Abstract:
A method and system of managing value from a resource such as hotel rooms by taking into account indirect value, such as gaming value, in determining recommended bid prices. Observed and/or estimated indirect value for customers is obtained. Recommended bid prices for instances of the resource, such as hotel rooms, are adjusted based on the obtained indirect value. Prices are further adjusted based on competitive market conditions.
A system that manages and optimizes total customer value on a property-specific basis and by further considering customer activities across multiple properties in a chain of properties.
A system and method for implementing a customer tracking and recognition program that encompasses customers' gaming and non-gaming activity alike at a plurality of affiliated casino properties. Customer information is accumulated at each affiliated casino through one or more LAN-based management systems, updated to a central patron database (CPDB) that is coupled to each casino LAN through a WAN, and made available to each affiliated casino property as needed. Customer accounts are automatically activated and provided with data from the CPDB when a customer from one casino property first visits an affiliated casino property. Customer accounts are updated with new activity data whenever a management system associated with the casino receives customer data from input devices, such as card readers, workstations, and dumb terminals, located at various venues throughout the casino. Customers are awarded points, based on their tracked activity at all affiliated casino properties. The point awards have a monetary value and are redeemable for gifts, meals, cash and the like, at any of the casino properties.
A system and method for implementing a customer tracking and recognition program that encompasses customers' gaming and non-gaming activity alike at a plurality of affiliated casino properties. Customer information is accumulated at each affiliated casino through one or more LAN-based management systems, updated to a central patron database (CPDB) that is coupled to each casino LAN through a WAN, and made available to each affiliated casino property as needed. Customer accounts are automatically activated and provided with data from the CPDB when a customer from one casino property first visits an affiliated casino property. Customer accounts are updated with new activity data whenever a management system associated with the casino receives customer data from input devices, such as card readers, workstations, and dumb terminals, located at various venues throughout the casino. Customers are awarded points, based on their tracked activity at all affiliated casino properties. The point awards have a monetary value and are redeemable for gifts, meals, cash and the like, at any of the casino properties.
Customer Worth Differentiation By Selective Activation Of Physical Instrumentalities Within The Casino
John M. Boushy - Germantown TN Bruce C. Rowe - Germantown TN Jayme D. Sevigny - New Orleans LA
Assignee:
Harrah's Operating Company, Inc. - Memphis TN
International Classification:
G06F 1900 G06F 1760
US Classification:
705 10
Abstract:
A system and method for differentiating customers according to their worth to the casino. Customer information is accumulated at each affiliated casino through one or more LAN-based management systems, updated to a central patron database (CPDB) that is coupled to each casino LAN through a WAN, and made available to each affiliated casino property as needed. Customer accounts are automatically activated and provided with data from the CPDB when a customer from one casino property first visits an affiliated casino property. Customer accounts are updated with status information based on the customer's worth to the casino. Customer accounts are updated with new activity data whenever a management system associated with the casino receives customer data from input devices, such as card readers, workstations, and dumb terminals, located at various venues throughout the casino. Customers are awarded points, based on their tracked activity at all affiliated casino properties. Customers also have theoretical win profiles.
A system and method for implementing a customer tracking and recognition program that encompasses customers' gaming and non-gaming activity alike at a plurality of affiliated casino properties. Customer information is accumulated at each affiliated casino through one or more LAN-based management systems, updated to a central patron database (CPDB) that is coupled to each casino LAN through a WAN, and made available to each affiliated casino property as needed. Customer accounts are automatically activated and provided with data from the CPDB when a customer from one casino property first visits an affiliated casino property. Customer accounts are updated with new activity data whenever a management system associated with the casino receives customer data from input devices, such as card readers, workstations, and dumb terminals, located at various venues throughout the casino. Customers are awarded points, based on their tracked activity at all affiliated casino properties. The point awards have a monetary value and are redeemable for gifts, meals, cash and the like, at any of the casino properties.
Name / Title
Company / Classification
Phones & Addresses
John M. Boushy Director
City of Hope Public Fund Raising Organization
213 202-5735
John Boushy Director, President, Secretary, M
Boushy Consulting Corporation
152 Augusta St, Henderson, NV 89074
John M. Boushy Secretary, Treasurer
HARRAH'S NEW ORLEANS INVESTMENT COMPANY
206 N Virginia St, Reno, NV 89504 1023 Cherry Rd, Memphis, TN 38117
Boushy Consulting LLC since Jun 2008
Founder
Ameristar Casinos, Inc Aug 2006 - May 2008
CEO and President
Harrah's Entertainment, Inc. Jan 2006 - Aug 2006
EVP, Project Development, Design and Construction
Harrah's Entertainment Jul 2004 - Jan 2006
SVP, Chief Integration Officer
Harrah's Entertainment Jul 1999 - Jul 2004
SVP, Operations, Products & Services and Information Technology
Education:
North Carolina State University 1974 - 1976
North Carolina State University 1972 - 1974
Skills:
Strategy Marketing Strategy Business Strategy Gambling Casino Sdlc Business Intelligence Mergers Mergers and Acquisitions Operations Management Database Marketing Gaming Industry Leadership Customer Service Project Management Hospitality Hotels Food and Beverage Gaming Online Gaming Loyalty Programs