There are provided systems and methods for processing available user data to determine a user profile for use in anticipating changing user interest. User data for a user may be collected, which may be used to determine a dynamic user profile for the user. The dynamic user profile may be responsive to changes in the user data, as the user performs more actions or indicates interests in certain areas. The dynamic user profile may include user interests and trends of the user, and may be used to perform predictive analysis of the user's potential interests. Additionally, using a plurality of users' interest areas and links based on common users between the interest areas, upcoming interests for the user may be determined through links between interest areas. Thus, if similar users based on interest areas are linked to a certain interest, the first user may also be linked to that interest.