The apparatus for curling eyelashes comprises a handgrip which can be comforably held in the hand. A shaft is rotatably mounted on the handgrip and has a brush mounted on the shaft which is rotatable with the shaft using, for example, a thumbwheel attached to the shaft to enable the user to twirl the brush. As the brush engages and twirls the eyelashes, the lashes are groomed, curled and separated.