usinesses indozens of categories. Itll take some time to educate the market, said Dan Schindler, the companys co-founder and executive vice president of sales and marketing, but eventually businesses will see the new domains simply as a way to instantly signal to customers what they do.
"Those TLDs that are delegated to us, we will make them available, the same way Verisign makes .com available, via the network of ICANN-accredited registrars," said Dan Schindler, co-founder and executive VP of sales and marketing of Donuts.co, in an interview. "All our names will be open to [anyone