3883 Howard Hughes Pkwy, Las Vegas, NV 89169 2575 S Highland Dr, Las Vegas, NV 89109 13191 Xrd Pkwy N, Whittier, CA 91746 8640 Christopher Lee Cir, Las Vegas, NV 89129
Newave Jan 2011 - Mar 2012
Senior Vp, Professional Services
Tech Results Apr 2001 - Oct 2002
Director of Business Development
G.h.i. Solutions, Inc. Apr 2001 - Oct 2002
President
Boyd Gaming May 1997 - Apr 2001
Cis Project Leader
Caesars Entertainment, Inc. 1988 - 1992
Regional Database Marketing Manager
Education:
Penn State University 1971 - 1974
Bachelors, Bachelor of Science, Social Sciences
Skills:
Gaming Industry Casino Gaming Budgets Crm Management Business Intelligence Team Building Online Gaming Loyalty Programs Leadership Casino Gaming Gambling Hospitality Database Marketing Business Development Business Process Project Management Online Gambling Loyalty Marketing Software Development Customer Service Poker Social Games Professional Services Marketing Customer Acquisition Executive Management It Strategy Operations Management Vip Integration Customer Experience Resorts Information Management Disaster Recovery Business Requirements Business Process Improvement Start Ups Networking Consulting Hotels It Management Business Analysis Affiliate Marketing Requirements Analysis Data Center Vendor Management Infrastructure Tribal Gaming
Interests:
Social Services Children Economic Empowerment Civil Rights and Social Action Education Environment Science and Technology Disaster and Humanitarian Relief Human Rights Animal Welfare Arts and Culture Health
Javier Saenz - Spring Valley CA, US Dan Carlson - San Diego CA, US Ardyth Klander - Las Vegas NV, US Jeff Cohn - Las Vegas NV, US Dave Nydam - Las Vegas NV, US Claudia Winkler - Las Vegas NV, US Lars Klander - Las Vegas NV, US Joshua Calderonello - Las Vegas NV, US Michael Goldwasser - Las Vegas NV, US
International Classification:
G06F017/60
US Classification:
705/001000, 705/010000, 705/014000
Abstract:
A computer-implemented system and method for customer contact management is disclosed herein. The inventive system is configured to retain contact information for patrons registered with a particular commercial entity, such as a gaming establishment, and to track the preferences of these customers. Such preferences may include, for example, stated preferences with regard to particular casino games, leisure activities, and offers redeemed. In addition to recording stated preferences, the system determines actual preferences based upon data included within a data warehouse. Based on these preferences and other customer information, reports facilitating the scheduling and analysis of contacts made with these customers may be generated and displayed in order to ensure appropriate allocation of customer service and hosting resources.
Javier Saenz - Spring Valley CA, US Dan Carlson - San Diego CA, US Ardyth Klander - Las Vegas NV, US Jeff Cohn - Las Vegas NV, US Dave Nydam - Las Vegas NV, US Claudia Winkler - Las Vegas NV, US Lars Klander - Las Vegas NV, US Joshua Calderonello - Las Vegas NV, US Michael Goldwasser - Las Vegas NV, US
International Classification:
G06F017/60
US Classification:
705001000
Abstract:
A computer-implemented system and method for customer contact management is disclosed herein. The method includes determining locations of a plurality of players within an establishment. A subset of these players is identified by filtering transaction data characterizing the players in accordance with defined criteria. The method further includes displaying locations of the subset of the plurality of players, and initiating contact with at least one player included within the subset of the plurality of players.
Javier Saenz - Spring Valley CA, US Dan Carlson - San Diego CA, US Ardyth Klander - Las Vegas NV, US Jeff Cohn - Las Vegas NV, US Dave Nydam - Las Vegas NV, US Claudia Winkler - Las Vegas NV, US Lars Klander - Las Vegas NV, US Joshua Calderonello - Las Vegas NV, US Michael Goldwasser - Las Vegas NV, US
International Classification:
G06F017/60
US Classification:
705001000, 705014000
Abstract:
A computer-implemented system and method for customer contact management is disclosed herein. The method includes storing, within a memory arrangement, player information relating to a plurality of players. The method further includes displaying, upon the output device, a player detail view containing at least a portion of the player information pertinent to a given player. Also displayed upon the output device is a scheduled calls list including at least one scheduled call corresponding to the given player. The method further includes updating a history of contact associated with the given player upon completion of the scheduled call wherein the history of contact is stored within the memory arrangement as a portion of the player information.
Information Processing System For Targeted Marketing And Customer Relationship Management
Javier Saenz - Spring Valley CA, US Dan Carlson - San Diego CA, US Ardyth Klander - Las Vegas NV, US Jeff Cohn - Las Vegas NV, US Dave Nydam - Las Vegas NV, US Claudia Winkler - Las Vegas NV, US Lars Klander - Las Vegas NV, US Joshua Calderonello - Las Vegas NV, US Michael J. Goldwasser - Las Vegas NV, US
International Classification:
G06F017/60
US Classification:
705/014000, 705/001000
Abstract:
A computer-implemented system and method for creating a promotional campaign is disclosed herein. The disclosed method includes maintaining a database of information pertaining to a set of customers. A first segment definition corresponding to a first segment population composed of ones of the customers is created. The method further includes associating a first offer with the first segment definition. An offer distribution mode may also be associated with the first segment definition such that the first offer and first offer distribution mode are associated with the campaign. Expected results of the campaign may then be generated. In a particular embodiment a geographic distribution of the first segment population is displayed in connection with generation of the expected campaign results.