American Hotel Register Company Mar 2015 - Mar 2019
Director, Marketing Analytics
American Hotel Register Company Mar 2015 - Mar 2019
Senior Director, Digital Marketing and Ecommerce
Sapientrazorfish Jul 2004 - Feb 2015
Director, Data Sciences
Prevision Marketing Apr 2000 - Jul 2004
Senior Manager, Analytics
Digitas Oct 1999 - Apr 2000
Analyst
Education:
University of Chicago 1995 - 1997
Masters, Master of Arts, Psychology
University of Chicago 1992 - 1995
Bachelors, Bachelor of Arts, Psychology
Skills:
Analytics Digital Strategy Web Analytics Digital Marketing Segmentation Marketing Marketing Strategy E Commerce Customer Insight Interactive Marketing Market Research Email Marketing Digital Media Integrated Marketing Marketing Analytics Database Marketing Online Advertising Sas Google Analytics User Experience Predictive Modeling Omniture Search Engine Marketing Search Engine Optimization Social Media Marketing Content Marketing B2B Marketing Web Development Display Advertising Customer Relationship Management Spss Tableau Market Share Analysis Digital Transformation Marketing Automation Customer Experience Management Customer Analytics Predictive Analytics Voice of the Customer Brand Health Tracking Customer Data Integration Data Driven Marketing Behavioral Targeting A/B Testing Kpi Implementation Audience Segmentation Retargeting B2C Marketing Start Up Ventures
Interests:
Poverty Alleviation Children Education
Languages:
English Korean French
Googleplus
Alice Sadeghian
Education:
University of Chicago - Psychology (AB), University of Chicago - Psychology (AM)