Albert R Lim

Author:

Albert Lim

ISBN #:

0521813921

US Patent:

20190303964, Oct 3, 2019

Filed:

Jun 12, 2019

Appl. No.:

16/439523

Inventors:

- San Jose CA, US
Greg Collison - Oakland CA, US
Albert Lim - San Francisco CA, US
Nikhil Belsare - Foster City CA, US
Alexander R. Hood - Oakland CA, US

International Classification:

G06Q 30/02
H04N 21/24
H04N 21/81

Abstract:

Systems and methods are disclosed for enabling incremental reach for an advertising campaign, across multiple screens/channels. In some embodiments, a base TV/media plan is uploaded, and targeted exposed viewers are monitored. Unexposed target viewers are identified. Additional media channels that unexposed viewers use are found. Unexposed viewers are matched with pricing and media avails from one or more media directories. Media avails are then analyzed along with incremental on-target impressions. Targeted avails for unexposed viewers are then determined, based on lowest incremental cost and largest incremental reach are added to a current cross-screen plan. An analysis to find new unexposed viewers is then re-run to determine the next-most cost effective avails. The above steps are repeated or looped until a selected advertisement budget has been allocated. User interface embodiments for these methods are also disclosed.