A customer purchase encouragement system including a transaction media reader located in a first retail store, a message database, which stores messages suitable for customers, and a Purchase Triggered Message Selection Module (PTMSM), which receives Purchase Triggered Location Data (PTLD), including the location of the first retail store at which a customer is making a purchase using the transaction media reader, and is operative to select at least one message from the message database and to provide a Proximity-based Selected Message Output (PSMO) enabling presentation of a second-store-purchase encouragement-message to the customer.
Targeted Interactive Content For In-Store Retail Customers
Wells D. Burke - Atlanta GA, US Douglas J. Kruep - Dunwoody GA, US Jason E. Linscott - Atlanta GA, US
International Classification:
G06Q 30/00
US Classification:
705 1465
Abstract:
Systems and methods are disclosed for operating an interactive content system in a retail environment. As items are scanned at a point of sale system, item data may be provided to an interactive content system and used to generate one or more messages that may presented to a customer offering other items, which may be offered at a discount. Message may be selected based on a relative ranking of available messages. The customer may select one or more of the other items directly on a display, or a cashier may include such items in the transaction at the direction of the customer. Items presented to a customer in a message may be ordered or presented in a format based on item ranking. A cashier may be provided with a script including prompts regarding suggested items.
Nine Labs
Enterprise Application Architect
Rocket Partners
Ceo, Founder
Atdc Aug 2015 - Mar 2016
Entrepreneur In Residence
Verifone Aug 2014 - Mar 2015
Vice President - Global Media Product Management
Verifone Mar 2012 - Aug 2014
Vice President and General Manager
Education:
Georgia Institute of Technology 1995 - 2000
Bachelors, Bachelor of Science, Computer Science
Skills:
Product Management Strategy Start Ups Cloud Computing Strategic Planning Leadership Entrepreneurship Saas Mergers and Acquisitions Digital Marketing Integration Management
Interests:
Georgia Institute of Technology Design Technology Marketing Ibm Atlanta Business Codeguard History