age ~73
from Pensacola, FL
The book takes an innovative approach to promotional strategy and focuses on the integration of the entire promotion mix, not just advertising. As with prior editions, this edition is built on a solid behavioral foundation. The authors' conviction is that advertising, trade promotion, consumer promo...
Author
Bonnie B. Reece, Thomas C. Kinnear, Martin R. Warshaw, James F. Engel
Binding
Paperback
Pages
690
Publisher
Pinnaflex Educational Resources Inc
ISBN #
1893673057
EAN Code
9781893673052
ISBN #
4
book is in good condition and similar to new book and have in good condition.100% customer support and to fast shipping choose expedite.book are in may be paperback and it send from india
Author
Fred M., Kinnear, Thomas, Taylor, James R. Feinberg
Binding
Paperback
Publisher
Cengage Learning
ISBN #
6
Descriptive and analytical, MODERN MARKETING RESEARCH: CONCEPTS, METHODS, AND CASES, 2E, International Edition is a comprehensive introduction to the practice of marketing research. The book walks you through each step of the marketing research process, from project design and data collection to ana...
Author
Fred M. Feinberg, James Taylor, Thomas Kinnear
Binding
Paperback
Pages
720
Publisher
South-Western College Publishing
ISBN #
1133191029
EAN Code
9781133191025
ISBN #
7
The traditional strengths of this project rest on three main tenets:1. The strong reputations of the authors--they are those rare breed of academic who maintain high profiles from a research standpoint yet have a fierce dedication and talent for what goes on in the classroom.2. The quality and diver...
Author
Kenneth L. Bernhardt, Thomas Kinnear
Binding
Hardcover
Pages
688
Publisher
Irwin Professional Publishing
ISBN #
0256204640
EAN Code
9780256204643
ISBN #
5
Descriptive and analytical, MODERN MARKETING RESEARCH: CONCEPTS, METHODS, AND CASES, 2nd Edition is a comprehensive introduction to the practice of marketing research. The book walks you through each step of the marketing research process, from project design and data collection to analyzing finding...
Author
Fred M. Feinberg, Thomas Kinnear, James R. Taylor
Binding
Paperback
Pages
720
Publisher
South-Western College Pub
ISBN #
1133188966
EAN Code
9781133188964
ISBN #
2
This very applied approach to the managerial use of marketing research is designed and organized by the steps in the marketing research process. Great care has been taken to deal with the technical aspects of marketing research in a manner that allows the reader to apply research procedures to real ...
Author
Thomas C. Kinnear, James Taylor
Binding
Hardcover
Pages
880
Publisher
McGraw-Hill Companies
ISBN #
0079122523
EAN Code
9780079122520
ISBN #
1
Shows some signs of wear, and may have some markings on the inside. 100% Money Back Guarantee.
Author
Michael Deighan, Stuart James, Thomas Kinnear
Binding
Spiral-bound
Publisher
Interpretive Simulations
ISBN #
9
Paperback International Edition ... same contents as in the US edition
Author
Thomas Kinnear, James R. Taylor by Fred M. Feinberg
Binding
Paperback
Pages
720
Publisher
Cengage Learning India
EAN Code
3858699996480
ISBN #
3