Suzanne L Mcdonnell

US Patent:

20110112914, May 12, 2011

Filed:

Jun 4, 2010

Appl. No.:

12/794337

Inventors:

Walter Geer, III - Bronx NY, US
Ellen To - New York NY, US
Suzanne McDonnell - New York NY, US
Adam Solomon - East Setauket NY, US
Mark Fortner - New York NY, US
Jason Witt - South Orange NJ, US

Assignee:

Viacom International, Inc. - New York NY

International Classification:

G06Q 30/00

US Classification:

705 1473

Abstract:

Described are methods and apparatuses, including computer program products, for dynamic integration and linear presentation of advertising content and media content. The method includes receiving a request for media content; combining the requested media content and advertising content to provide an interactive advertising unit; and transmitting the interactive advertising unit for presentation on the remote computing device, wherein the advertising content is presented before the requested media content. The interactive advertising unit includes a first content layer including the requested media content and a media player, a second content layer including the advertising content, and an integration module for coordinating interaction between the layers. Coordinating interaction between the layers includes: managing the spatial presentation of the requested media content and the advertising content, synchronizing the temporal presentation of the requested media content and the advertising content, and controlling the presentation priority of the requested media content and the advertising content.

US Patent:

20110112915, May 12, 2011

Filed:

Jun 4, 2010

Appl. No.:

12/794347

Inventors:

Walter Geer, III - Bronx NY, US
Ellen To - New York NY, US
Suzanne McDonnell - New York NY, US
Adam Solomon - East Setauket NY, US
Mark Fortner - New York NY, US
Jason Witt - South Orange NJ, US

Assignee:

Viacom International, Inc. - New York NY

International Classification:

G06Q 30/00

US Classification:

705 1473

Abstract:

Described are methods and apparatuses, including computer program products, for dynamic integration and non-linear presentation of advertising content and media content. The method includes receiving a request for media content; combining the requested media content and advertising content to provide an interactive advertising unit; and transmitting the interactive advertising unit for presentation on the remote computing device, wherein the advertising content and media content are presented concurrently. The interactive advertising unit includes a first content layer including the requested media content and a media player, a second content layer including the advertising content, and an integration module for coordinating interaction between the layers. Coordinating interaction between the layers includes: managing the spatial presentation of the requested media content and the advertising content, synchronizing the temporal presentation of the requested media content and the advertising content, and controlling the presentation priority of the requested media content and the advertising content.

US Patent:

20120215646, Aug 23, 2012

Filed:

Dec 9, 2010

Appl. No.:

12/964166

Inventors:

Walter Geer, III - Bronx NY, US
Ellen To - New York NY, US
Suzanne McDonnell - New York NY, US
Jason Witt - South Orange NJ, US
Joanne Levy - Santa Monica CA, US

Assignee:

Viacom International, Inc. - New York NY

International Classification:

G06Q 30/02

US Classification:

705 1473

Abstract:

Described are methods and systems for dynamic integration and presentation of advertising content and media content. A server computing device receives a request for media content from a remote computing device, and provides an interactive advertising unit. The interactive advertising unit includes a first content layer including the requested media content, a media player, and website content; a second content layer including the advertising content, wherein the advertising content comprises video content; and an integration module. The integration module is configured to display the video content to match the boundaries of the media player, extend the display area of the video content beyond the boundaries of the media player and underneath the website content of the first content layer, reduce the display area of the video content after a period of time to match the boundaries of the media player, and display the requested media content in the media player.

US Patent:

20120222064, Aug 30, 2012

Filed:

Nov 5, 2010

Appl. No.:

12/940637

Inventors:

Walter Geer, III - Bronx NY, US
Ellen To - New York NY, US
Suzanne McDonnell - New York NY, US
Adam Solomon - East Setauket NY, US
Joanne Levy - Santa Monica CA, US

Assignee:

Viacom International Inc. - New York NY

International Classification:

H04N 21/80

US Classification:

725 32

Abstract:

Described are methods and apparatuses for dynamic integration and presentation of advertising content and media content. A server computing device receives a request for media content from a remote computing device. The server computing device provides, in response to the request, an interactive advertising unit which includes a first content layer with the requested media content and a media player, a second content layer with the advertising content, wherein the advertising content includes a virtual representation of an advertised product, and an integration module which displays the requested media content in the media player, displays the advertising content in the second content layer, wherein the virtual representation provides at least a portion of the functionality provided by the advertised product on which the virtual representation is based, and receives input associated with the functionality provided by the virtual representation from the remote computing device.

US Patent:

20120239510, Sep 20, 2012

Filed:

Oct 12, 2010

Appl. No.:

12/902785

Inventors:

Walter Geer, III - Bronx NY, US
Ellen To - New York NY, US
Suzanne McDonnell - New York NY, US
Adam Solomon - East Setauket NY, US
Mark Fortner - New York NY, US
Jason Witt - South Orange NJ, US

Assignee:

Viacom International, Inc. - New York NY

International Classification:

G06Q 30/02

US Classification:

705 1472

Abstract:

Described are systems and methods for dynamic integration and presentation of advertising content and media content. The method includes receiving a request for media content from a remote computing device. The method also includes providing an interactive advertising unit, which comprises a first content layer including the requested media content and a media player, a second content layer including the advertising content, wherein the advertising content comprises video content and website content, and an integration module configured to display the video content to match the boundaries of the media player, extend the display area of the video content, reduce the display area of the video content after a period of time, display the website content in an area outside of the boundaries of the media player, and display the requested media content in the media player. The method also includes transmitting the interactive advertising unit for presentation on the remote computing device.

US Patent:

20190213644, Jul 11, 2019

Filed:

Mar 15, 2019

Appl. No.:

16/354719

Inventors:

- New York NY, US
Ellen To - New York NY, US
Suzanne McDonnell - New York NY, US
Jason Witt - New York NY, US
Joanne Levy - New York NY, US

International Classification:

G06Q 30/02
H04N 21/81
H04N 21/485
H04N 21/431
H04N 21/2343
G06F 3/0484
H04N 21/2387

Abstract:

Described are methods and systems for dynamic integration and presentation of advertising content and media content. A server computing device receives a request for media content from a remote computing device, and provides an interactive advertising unit. The interactive advertising unit includes a first content layer including the requested media content, a media player, and website content; a second content layer including the advertising content, wherein the advertising content comprises video content; and an integration module. The integration module is configured to display the video content to match the boundaries of the media player, extend the display area of the video content beyond the boundaries of the media player and underneath the website content of the first content layer, reduce the display area of the video content after a period of time to match the boundaries of the media player, and display the requested media content in the media player.

US Patent:

20170132672, May 11, 2017

Filed:

Jan 25, 2017

Appl. No.:

15/415124

Inventors:

- New York NY, US
Ellen TO - New York NY, US
Suzanne McDONNELL - NewYork NY, US
Adam SOLOMON - East Setauket NY, US
Mark FORTNER - New York NY, US
Jason WITT - South Orange NJ, US

International Classification:

G06Q 30/02
H04N 21/81
H04N 21/472
G06T 13/80
H04N 21/431

Abstract:

Described are systems and methods for dynamic integration and presentation of advertising content and media content. The method includes receiving a request for media content from a remote computing device. The method also includes providing an interactive advertising unit, which comprises a first content layer including the requested media content and a media player, a second content layer including the advertising content, wherein the advertising content comprises video content and website content, and an integration module configured to display the video content to match the boundaries of the media player, extend the display area of the video content, reduce the display area of the video content after a period of time, display the website content in an area outside of the boundaries of the media player, and display the requested media content in the media player. The method also includes transmitting the interactive advertising unit for presentation on the remote computing device.

US Patent:

20170032431, Feb 2, 2017

Filed:

Oct 14, 2016

Appl. No.:

15/294166

Inventors:

- New York NY, US
Ellen TO - New York NY, US
Suzanne McDONNELL - New York NY, US
Jason WITT - New York NY, US
Joanne LEVY - New York NY, US

International Classification:

G06Q 30/02
H04N 21/2387
H04N 21/2343
H04N 21/431
H04N 21/485
G06F 3/0484
H04N 21/81

Abstract:

Described are methods and systems for dynamic integration and presentation of advertising content and media content. A server computing device receives a request for media content from a remote computing device, and provides an interactive advertising unit. The interactive advertising unit includes a first content layer including the requested media content, a media player, and website content; a second content layer including the advertising content, wherein the advertising content comprises video content; and an integration module. The integration module is configured to display the video content to match the boundaries of the media player, extend the display area of the video content beyond the boundaries of the media player and underneath the website content of the first content layer, reduce the display area of the video content after a period of time to match the boundaries of the media player, and display the requested media content in the media player.