Stephen H Martiros

US Patent:

20090265226, Oct 22, 2009

Filed:

Apr 16, 2008

Appl. No.:

12/104278

Inventors:

Stephen Martiros - Sherborn MA, US

International Classification:

G06Q 30/00
G06F 3/048

US Classification:

705 14, 715781, 715719

Abstract:

Methods and apparatus for interactive advertising. A user may optionally select some or all of the interactive advertising for storage for later viewing or use. For example, in one embodiment, the user may have access to a personalized storage space for digital information and by, e.g., selecting a hyperlink, store the interactive advertising to the personalized storage space. The storage of particular advertisements can itself be used to select further advertisements, or may itself constitute valuable data that may be made available to advertisers or other third parties. For example, ad response rates, user feedback, and refined user model attributes may be provided to advertisers to facilitate subsequent marketing and ad delivery efforts. The selection of an advertisement may be used to influence the selection and display of subsequent advertisements to that particular user or to other similarly-characterized users as discussed below.

US Patent:

20090265665, Oct 22, 2009

Filed:

Nov 3, 2008

Appl. No.:

12/264016

Inventors:

Stephen Martiros - Sherborn MA, US

International Classification:

G06F 3/048

US Classification:

715835

Abstract:

Methods and apparatus for interactive advertising. A user may optionally select some or all of the interactive advertising for storage for later viewing or use. For example, in one embodiment, the user may have access to a personalized storage space for digital information and by, e.g., selecting a hyperlink, store the interactive advertising to the personalized storage space. The storage of particular advertisements can itself be used to select further advertisements, or may itself constitute valuable data that may be made available to advertisers or other third parties. For example, ad response rates, user feedback, and refined user model attributes may be provided to advertisers to facilitate subsequent marketing and ad delivery efforts. The selection of an advertisement may be used to influence the selection and display of subsequent advertisements to that particular user or to other similarly-characterized users as discussed below.

US Patent:

D627364, Nov 16, 2010

Filed:

Apr 16, 2008

Appl. No.:

29/306804

Inventors:

Stephen Martiros - Sherborn MA, US

International Classification:

1404

US Classification:

D14488

US Patent:

D627366, Nov 16, 2010

Filed:

Nov 3, 2008

Appl. No.:

29/327282

Inventors:

Stephen Martiros - Sherborn MA, US

International Classification:

3200

US Classification:

D14492, D14493