General Management, Media&Entertainment, Entrepreneurship
Skills
Digital Media • Strategy • Digital Strategy • Business Development • Social Media • Marketing • Mobile Devices • Strategic Partnerships • Marketing Strategy • Leadership • Digital Marketing • Social Media Marketing • Creative Direction • Mergers and Acquisitions • Advertising • Start Ups • Management • E Commerce • Mergers • Program Management • Marketing Management
Languages
English • French • Spanish • Portuguese
Interests
Civil Rights and Social Action • Politics • Environment • Science and Technology • Human Rights • Arts and Culture
IAB - Greater New York City Area since Dec 2010
Director, Industry Initiatives
Sandy Ground Capital Group - Greater New York City Area since Jan 2008
Managing Partner
Yahoo! - Greater New York City Area Mar 2008 - Jul 2009
Business Development Director
the4 [creative network] - Greater New York City Area Jan 2007 - Mar 2008
Vice President and General Manager
PricewaterhouseCoopers - Greater New York City Area Jul 2003 - Dec 2006
National Associate Director, Strategy and Business Development Group
Education:
Harvard Business School 2001 - 2002
MBA, General Management, Media&Entertainment, Entrepreneurship
Georgetown University 1993 - 1996
MSFS, Business Diplomacy, Development Studies, Foreign Policy
Brown University 1989 - 1993
AB, International Relations
Skills:
Digital Media Strategy Digital Strategy Business Development Social Media Marketing Mobile Devices Strategic Partnerships Marketing Strategy Leadership Digital Marketing Social Media Marketing Creative Direction Mergers and Acquisitions Advertising Start Ups Management E Commerce Mergers Program Management Marketing Management
Interests:
Civil Rights and Social Action Politics Environment Science and Technology Human Rights Arts and Culture
Languages:
English French Spanish Portuguese
News
Amazon Opens Kindle en Espanol for Latino e-Readers
Publishers recognize that globally, Spanish is a primary language, said Seneca Mudd, director of Interactive Advertising Bureaus Multicultural Council and an expert in digital marketing. These moves represent the magnitude of the Americas as a hemispheric marketplace.
Date: Apr 05, 2012
Category: Sci/Tech
Source: Google
Youtube
IAB's Seneca Mudd - 2012 IAB Digital Video Ma...
Seneca Mudd, Director, Industry Initiatives, talks through the develop...
Duration:
5m 1s
Interactive Video Units Essential, IAB's Sene...
Interactivity around in-stream video advertising is essential as publi...
Duration:
3m 57s
IAB's Seneca Mudd on the Upside of the Real-T...
The real-time buying of mobile video advertising is quickly growing wi...