A sales tool for improving customer service comprises a computer system including a processor, program, and network communication interface, wherein the computer system is configured to receive a geographic identifier, and configured to retrieve content relevant to the geographic identifier and provide the content to an operator. In one embodiment, an identifier structure is capable of providing a geographic identifier to the computer system. In aspects of the invention, the geographic identifier is a zip code, a customer's telephone number where the geographic identifier is a geographic area corresponding to the telephone number, and a customer's internet address where the geographic identifier is a geographic area corresponding to the internet protocol address. In other aspects, the computer system is configured to retrieve content from internet databases relevant to the geographic identifier. Advantages of the invention include the ability to provide improved sales and customer service.