Sara F Plath

US Patent:

8050970, Nov 1, 2011

Filed:

Mar 14, 2003

Appl. No.:

10/388166

Inventors:

Christopher J. Barry - Somers NY, US
Eric Robert Bronnimann - Astoria NY, US
Jacob Paul Ewerdt - Lakewood CO, US
William C. Day - Haworth NJ, US
Kevin R J B Donovan - White Plains NY, US
Brian Hammond - New York NY, US
Ron McCoy - Doraville GA, US
Sara Frances Plath - New York NY, US
Dan C. Porter - Brooklyn NY, US
James Keith Toothman - Ringwood NJ, US

Assignee:

Google Inc. - Mountain View CA

International Classification:

G06Q 30/00

US Classification:

705 1449, 705 1466

Abstract:

Methods and systems that allow an Internet distribution partner of an advertisement listings provider to receive filtered and masked listings for display on the website of the Internet distribution partner. The Internet distribution partner defines filters to be applied to ranked advertising listings provided by an advertising listing provider. The advertisement listings provider system applies the filter to the listings in its database and identify matches and/or excludes matches depending on the characteristic specified. The advertisement listings provider may then send the Internet distribution partner advertisement listings based on the application of one or more filter selected by the distribution partner. Thus, the advertisement listings provider and the Internet distribution partner are able to generate additional revenue without risking the Internet distribution partner's valuable relationships with its exclusive advertisers and without jeopardizing the Internet advertising distribution partner's relationships with its end users.

US Patent:

8429014, Apr 23, 2013

Filed:

Jun 25, 2010

Appl. No.:

12/823651

Inventors:

Christopher J. Barry - Somers NY, US
Eric Robert Bronnimann - Astoria NY, US
Jacob Paul Ewerdt - Lakewood CO, US
William C. Day - Haworth NJ, US
Kevin R J B Donovan - White Plains NY, US
Brian Hammond - New York NY, US
Elizabeth Klein - New York NY, US
Matthew Gordon Knell - Staten Island NY, US
Ron McCoy - Doraville GA, US
Sara Frances Plath - New York NY, US
Dan C. Porter - Brooklyn NY, US
Eric Christopher Saam - Union NJ, US

Assignee:

Google Inc. - Mountain View CA

International Classification:

G06Q 30/00

US Classification:

705 1449, 705 1471, 705 272, 705 263

Abstract:

Methods and systems for providing advertising content over the Internet through a hierarchical content-specific node structure and pricing advertising delivery over each node independently. Independent delivery and pricing allows an advertiser to pay more for advertisements delivered to a narrowly targeted audience likely to be interested in the goods or services offered by the advertising entity and to pay less for advertisements directed at a more general audience who may or may not have an interest in the goods or services offered. The less content specific the node is, the less targeted the advertisement will be, and therefore, the less valuable the advertisement will be to the advertising entity. Targeted advertising to multiple levels of content specific nodes is enabled.

US Patent:

20040015397, Jan 22, 2004

Filed:

Dec 4, 2002

Appl. No.:

10/309332

Inventors:

Christopher Barry - Somers NY, US
Eric Bronnimann - Astoria NY, US
Jacob Ewerdt - Lakewood CO, US
William Day - Haworth NJ, US
Kevin Donovan - White Plains NY, US
Brian Hammond - New York NY, US
Elizabeth Klein - New York NY, US
Matthew Knell - Staten Island NY, US
Ron McCoy - Doraville GA, US
Sara Plath - New York NY, US
Dan Porter - Brooklyn NY, US
Eric Saam - Union NJ, US

International Classification:

G06F017/60

US Classification:

705/014000, 705/002000

Abstract:

Methods and systems for providing advertising content over the Internet through a hierarchical content-specific node structure and pricing advertising delivery over each node independently. Independent delivery and pricing allows an advertiser to pay more for advertisements delivered to a narrowly targeted audience likely to be interested in the goods or services offered by the advertising entity and to pay less for advertisements directed at a more general audience who may or may not have an interest in the goods or services offered. The less content specific the node is, the less targeted the advertisement will be, and therefore, the less valuable the advertisement will be to the advertising entity. Targeted advertising to multiple levels of content specific nodes is enabled.

US Patent:

20070260508, Nov 8, 2007

Filed:

Oct 19, 2005

Appl. No.:

11/252771

Inventors:

Christopher Barry - Somers NY, US
Eric Bronnimann - Astoria NY, US
Jacob Ewerdt - Lakewood CO, US
William Day - Haworth NJ, US
Kevin Donovan - White Plains NY, US
Brian Hammond - New York NY, US
Elizabeth Klein - New York NY, US
Matthew Knell - Staten Island NY, US
Ron McCoy - Doraville GA, US
Sara Plath - New York NY, US
Dan Porter - Brooklyn NY, US
Eric Saam - Union NJ, US

International Classification:

G06Q 30/00

US Classification:

705014000

Abstract:

Methods and systems for providing advertising content over the Internet through a hierarchical content-specific node structure and pricing advertising delivery over each node independently. Independent delivery and pricing allows an advertiser to pay more for advertisements delivered to a narrowly targeted audience likely to be interested in the goods or services offered by the advertising entity and to pay less for advertisements directed at a more general audience who may or may not have an interest in the goods or services offered. The less content specific the node is, the less targeted the advertisement will be, and therefore, the less valuable the advertisement will be to the advertising entity. Targeted advertising to multiple levels of content specific nodes is enabled.

US Patent:

20120016744, Jan 19, 2012

Filed:

Sep 23, 2011

Appl. No.:

13/244137

Inventors:

Christopher J. Barry - Somers NY, US
Eric Robert Bronnimann - Astoria NY, US
Jacob Paul Ewerdt - Lakewood CO, US
William C. Day - Haworth NJ, US
Kevin RJB Donovan - White Plains NY, US
Brian Hammond - New York NY, US
Ron McCoy - Doraville GA, US
Sara Frances Plath - New York NY, US
Dan C. Porter - Brooklyn NY, US
James Keith Toothman - Ringwood NJ, US

Assignee:

GOOGLE INC. - Mountain View CA

International Classification:

G06Q 30/00

US Classification:

705 1449

Abstract:

Methods and systems that allow an Internet distribution partner of an advertisement listings provider to receive filtered and masked listings for display on the website of the Internet distribution partner. The Internet distribution partner defines filters to be applied to ranked advertising listings provided by an advertising listing provider. The advertisement listings provider system applies the filter to the listings in its database and identify matches and/or excludes matches depending on the characteristic specified. The advertisement listings provider may then send the Internet distribution partner advertisement listings based on the application of one or more filter selected by the distribution partner. Thus, the advertisement listings provider and the Internet distribution partner are able to generate additional revenue without risking the Internet distribution partner's valuable relationships with its exclusive advertisers and without jeopardizing the Internet advertising distribution partner's relationships with its end users.