Sachin Dhawan

US Patent:

7983959, Jul 19, 2011

Filed:

Nov 30, 2004

Appl. No.:

11/000243

Inventors:

David M. Chickering - Bellevue WA, US
Christopher A. Meek - Kirkland WA, US
David E. Heckerman - Bellevue WA, US
Brian Burdick - Bellevue WA, US
Li Li - Issaquah WA, US
Murali Vajjiravel - Sammamish WA, US
Ying Li - Bellevue WA, US
Rajeev Prasad - Kirkland WA, US
Raxit A. Kagalwala - Issaquah WA, US
Tarek Najm - Kirkland WA, US
Sachin Dhawan - Redmond WA, US

Assignee:

Microsoft Corporation - Redmond WA

International Classification:

G06Q 30/00

US Classification:

705 263, 705 261, 705 144, 705 1446, 705 1454

Abstract:

Systems and methods for determining the value of bids placed by content providers for placement positions on a page, e. g. , a web page, rendered according to a given context, for instance, the search results listing for a particular query initiated on a search engine web site, are provided. Additionally, systems and methods are provided for determining placement of content items, e. g. , advertisements and/or images, on a rendered page relative to other content items on the page based upon bid value.

US Patent:

8189963, May 29, 2012

Filed:

Nov 13, 2007

Appl. No.:

11/939269

Inventors:

Li Li - Issaquah WA, US
Brian Burdick - Bellevue WA, US
Sachin Dhawan - Redmond WA, US
Ewa Dominowska - Kirkland WA, US

Assignee:

Microsoft Corporation - Redmond WA

International Classification:

G06K 9/00
G06K 9/54
G06K 9/60
H04N 1/00
G06F 7/00
G06F 17/30

US Classification:

382305, 382181, 382100, 358403, 707748, 707749, 707750, 707751, 707752, 707738, 707729

Abstract:

Systems, methods, and computer-readable media for matching a visual media object to an advertisement are provided. Embodiments of the present invention include receiving un-categorized visual media objects, automatically categorizing received visual media objects into subject-matter categories using image recognition technology, and retrieving advertisements assigned to the same subject-matter category for presentation in association therewith.

US Patent:

20060095336, May 4, 2006

Filed:

Oct 29, 2004

Appl. No.:

10/977824

Inventors:

David Heckerman - Bellevue WA, US
David Chickering - Bellevue WA, US
Christopher Meek - Kirkland WA, US
Brian Burdick - Bellevue WA, US
Li Li - Issaquah WA, US
Murali Vajjiravel - Sammamish WA, US
Ying Li - Bellevue WA, US
Rajeev Prasad - Kirkland WA, US
Raxit Kagalwala - Issaquah WA, US
Tarek Najm - Kirkland WA, US
Sachin Dhawan - Redmond WA, US

Assignee:

Microsoft Corporation - Redmond WA

International Classification:

G06Q 30/00

US Classification:

705026000

Abstract:

Systems and methods for determining the value of bids placed by content providers for placement positions on a page, e.g., a web page, rendered according to a given context, for instance, the search results listing for a particular query initiated on a search engine web site, are provided. Additionally, systems and methods are provided for determining placement of content items, e.g., advertisements and/or images, on a rendered page relative to other content items on the page based upon bid value.

US Patent:

20060106709, May 18, 2006

Filed:

Nov 30, 2004

Appl. No.:

10/999499

Inventors:

David Chickering - Bellevue WA, US
Christopher Meek - Kirkland WA, US
David Heckerman - Bellevue WA, US
Brian Burdick - Bellevue WA, US
Li Li - Issaquah WA, US
Murali Vajjiravel - Sammamish WA, US
Ying Li - Bellevue WA, US
Rajeev Prasad - Kirkland WA, US
Raxit Kagalwala - Issaquah WA, US
Tarek Najm - Kirkland WA, US
Sachin Dhawan - Redmond WA, US

Assignee:

Microsoft Corporation - Redmond WA

International Classification:

G06Q 40/00

US Classification:

705037000

Abstract:

Systems and methods for determining the value of bids placed by content providers for placement positions on a page, e.g., a web page, rendered according to a given context, for instance, the search results listing for a particular query initiated on a search engine web site, are provided. Additionally, systems and methods are provided for determining placement of content items, e.g., advertisements and/or images, on a rendered page relative to other content items on the page based upon bid value.

US Patent:

20060106710, May 18, 2006

Filed:

Nov 30, 2004

Appl. No.:

10/999586

Inventors:

Christopher Meek - Kirkland WA, US
David Heckerman - Bellevue WA, US
David Chickering - Bellevue WA, US
Brian Burdick - Bellevue WA, US
Li Li - Issaquah WA, US
Murali Vajjiravel - Sammamish WA, US
Ying Li - Bellevue WA, US
Rajeev Prasad - Kirkland WA, US
Raxit Kagalwala - Issaquah WA, US
Tarek Najm - Kirkland WA, US
Sachin Dhawan - Redmond WA, US

Assignee:

Microsoft Corporation - Redmond WA

International Classification:

G06Q 40/00

US Classification:

705037000

Abstract:

Systems and methods for determining the value of bids placed by content providers for placement positions on a page, e.g., a web page, rendered according to a given context, for instance, the search results listing for a particular query initiated on a search engine web site, are provided. Additionally, systems and methods are provided for determining placement of content items, e.g., advertisements and/or images, on a rendered page relative to other content items on the page based upon bid value.

US Patent:

20060122889, Jun 8, 2006

Filed:

Nov 22, 2004

Appl. No.:

10/994877

Inventors:

Brian Burdick - Bellevue WA, US
Christopher Meek - Kirkland WA, US
David Heckerman - Bellevue WA, US
David Chickering - Bellevue WA, US
Joshua Forman - Somerville MA, US
Kevin Kornelson - Redmond WA, US
Murali Vajjiravel - Sammamish WA, US
Rajeev Prasad - Kirkland WA, US
Raxit Kagalwala - Issaquah WA, US
Tarek Najm - Kirkland WA, US
Sachin Dhawan - Redmond WA, US

Assignee:

Microsoft Corporation - Redmond WA

International Classification:

G06Q 30/00

US Classification:

705026000

Abstract:

Systems and method for managing a plurality of content items designated for placement in a particular position on a rendered page are provided. Methods in accordance with the present invention include receiving a plurality of content items, determining an initial placement allocation frequency for each content item, collecting performance data for one or more of the content items, and determining at least one additional allocation frequency in accordance with the performance data collected. Methods of the present invention may further include randomly allocating placement of each of the content items in the particular position on the page in accordance with one of the respective initial and/or additional allocation frequency for each content item. Additionally, the present invention provides systems and methods for automatically managing a plurality of content items to be displayed in a particular position on a rendered page such that value to the content provider may be maximized.

US Patent:

20070143260, Jun 21, 2007

Filed:

Dec 19, 2005

Appl. No.:

11/311795

Inventors:

Martin Markov - Bellevue WA, US
Sachin Dhawan - Redmond WA, US

Assignee:

Microsoft Corporation - Redmond WA

International Classification:

G06F 7/00

US Classification:

707003000

Abstract:

Search and information systems are provided that facilitate ranking of promotional material such as advertisements in view of personal information related to users who search for information from public databases. In one aspect, a search and information system is provided. The system includes a search component to locate data for a user based upon one or more words indicated by the user. A promotional component associates related information to the data, based in part on the one or more words indicated by the user. A personalization component facilitates ranking of the related information based in part on private information of the user that is isolated from the search component.

US Patent:

20100241495, Sep 23, 2010

Filed:

Mar 20, 2009

Appl. No.:

12/408178

Inventors:

Omprakash R. Maniyar - Redmond WA, US
Ambrish Verma - REDMOND WA, US
Nitin Chandel - REDMOND WA, US
Dimitry Berger - REDMOND WA, US
Abhijit Kundu - WOODINVILLE WA, US
Sachin Dhawan - REDMOND WA, US
Ravi Kiran Varma Gottumukkala - REDMOND WA, US
Subir Singh Sidhu - REDMOND WA, US

Assignee:

MICROSOFT CORPORATION - REDMOND WA

International Classification:

G06Q 30/00

US Classification:

705 141, 705 30

Abstract:

Embodiments of the present invention relate to systems, methods and computer storage media for providing an advertisement to a consumer in an online environment for utilization in an offline environment. The offline utilization of the coupon by the consumer allows for an amount owed to an advertisement-service provider by a merchant to be reduced. The advertisement-service provider provides, for a fee, advertising services for the merchant, which includes presenting a coupon to the consumer in an online environment. The consumer is presented with the coupon by the advertisement-service provider on behalf of the merchant. In one embodiment, the consumer stores the coupon for later redemption in an offline environment. The consumer purchases goods or service in an offline environment utilizing the coupon. The advertisement-service provider reduces an amount the merchant owes as a result of the consumer's offline redemption of the coupon.