Roxanne Baker Kosanda

Direct Marketing & Customer Loyalty Expert With 25 Years Of Experience Creatively Solving For Stellar Business Solutions

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Position:

Membership Director at Girl Scouts of Northeast Texas

Location:

Dallas/Fort Worth Area

Industry:

Marketing and Advertising

Work:

Girl Scouts of Northeast Texas since Jan 2009
Membership Director
JC Penney Feb 2003 - Apr 2008
Director of Business Planning
Rapp Collins Worldwide Jan 2000 - Dec 2001
Management Supervisor
Neiman Marcus Oct 1981 - Jun 1999
Director of Customer Programs
Neiman Marcus Aug 1987 - Dec 1992
Director of Advertising Production & Account Services

Education:

Xavier University 1980 - 1981
MBA, Finance University of Cincinnati 1977 - 1980
BBA, Finance

Skills:

strategic
customer-centric
targeted planner
Direct Marketing
Strategic Planning
Creative Development
Retail
Business Planning
Targeted Advertising
Creative Direction
Customer Satisfaction
Strategy
Non-profits
Business Development
Marketing Communications
Marketing Research
Coaching
Project Management
Marketing
Cross-functional Team Leadership
Competitive Analysis
Social Media Marketing
Business Strategy
Entrepreneurship
Microsoft Excel
Team Leadership
E-commerce
Management
Program Management
Budgets
Contract Negotiation
Marketing Strategy
Advertising
Leadership Development
Recruiting
Sales
Financial Analysis
Project Planning
Team Building
Public Relations
Leadership
Social Media
Time Management
Event Planning
Customer Insight

Interests:

Cycling for charitable organizations. Involved in MS150 Bike Rally for the past 4 years, Lance Armstrong's Ride for the Roses for 3 years, and did pro bono marketing support for Texas Tough which benefited Children's Medical Center in Dallas & Plano.

Honor & Awards:

2007 MarCom Creative Awards: Platinum Award in Direct Mail/Solicitation category for JCP Dorm Shop Promotion

Senior Marketing Manager, Professional Membership

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Location:

Dallas, TX

Industry:

Marketing And Advertising

Work:

American Heart Association | American Stroke Association
Senior Marketing Manager, Professional Membership
Swaterfly Providing Guidance To Grow Business Profitably
Founding Director
Girl Scouts of Northeast Texas Jan 2009 - Jan 2016
Director of Membership Recruitment and Retention
Plano Bicycle Assocation Jan 2005 - Jan 2010
Board Member and Blog Editor
Jcpenney Feb 2003 - Apr 2008
Director of Business Planning and Marketing

Education:

Xavier University
Master of Business Administration, Masters, Finance University of Cincinnati
Bachelors, Bachelor of Business Administration, Finance

Skills:

Marketing
Leadership
Direct Marketing
Management
Strategic Planning
E Commerce
Strategy
Retail
Cross Functional Team Leadership
Advertising
Business Planning
Marketing Strategy
Business Development
Targeted Advertising
Marketing Communications
Competitive Analysis
Team Building
Account Management
Forecasting
Customer Satisfaction
Non Profits
Project Management
Sales
Social Media
Strategic Partnerships
Entrepreneurship
Blogging
Social Media Marketing
Recruiting
Time Management
Project Planning
Creative Direction
Microsoft Excel
Team Leadership
Program Management
Budgets
Contract Negotiation
Customer Insight
Fundraising
Marketing Research
Coaching
Business Strategy
Leadership Development
Financial Analysis
Event Planning
Social Networking
Strategic
Customer Centric
Targeted Planner
Creative Development

Interests:

Children
Economic Empowerment
Science and Technology
Human Rights
Animal Welfare
Health

Languages:

English
French