age ~55
from Roanoke, TX
This Second Edition remains the only book to discuss both theory and application of qualitative research techniques to inspire great advertising and build strong brands. Using a step-by-step approach created for students considering advertising careers and for those currently working in the advertis...
Author
Margaret A. Morrison, Eric E. Haley, Kim Sheehan, Ronald E. Taylor
Binding
Paperback
Pages
240
Publisher
SAGE Publications, Inc
ISBN #
1412987245
EAN Code
9781412987240
ISBN #
1