A fishing pole having a tubular rod with a handgrip attached to its rearward end. A pump assembly is mounted in said handgrip and its inlet port is connected to a container formed within the handgrip that is filled with liquid fish scent. The output end of the pump assembly is connected to an output tube that passes through the interior of the tubular rod and which ends adjacent the forward end of the tubular rod. By actuating a trigger finger connected to the pump assembly, the liquid fish scent is pumped through the output tube and exits from its forward end in droplets of fluid that drip down onto a fishing line running through an eyelet tip that is positioned at the end of the tubular rod. The liquid fish scent in its droplet form will travel down the downwardly extending fishing line and apply itself to the hook and the bait which is attached thereto. Periodically while fishing, the fisherman can actuate the trigger finger a few times prior to casting to rewet the hook and bait.