Robert Denise Gonzalez

US Patent:

8296180, Oct 23, 2012

Filed:

Aug 26, 2010

Appl. No.:

12/869271

Inventors:

Joseph Epperson - Cary NC, US
Kurt Carlson - Austin TX, US
Christopher Farmer - Austin TX, US
Mark Lowe - Morrisville NC, US
Robert Gonzalez - Austin TX, US

Assignee:

MaxPoint Interactive, Inc. - Morrisville NC

International Classification:

G06Q 30/00

US Classification:

705 141

Abstract:

A system for improving shape-based targeting by using interest level data is disclosed. According to one embodiment, a computer-implemented method comprises creating one or more trade zones, wherein creating a trade zone comprises grouping a set of parameters to deliver custom shapes, clustering the custom shapes according to offline data and geographic distribution of IP addresses, and mapping clusters of the custom shapes to IP addresses. Data indicating consumption of a content source is received, the content source having a plurality of tokens. The plurality of tokens is organized according to the one or more trade zones, wherein the one or more trade zones consume the tokens at a calculated rate and the calculated rate is analyzed to determine an interest associated with each trade zone. Targeting is based on a selected trade zone, wherein the selected trade zone is selected based upon a desired interest representative of a desired audience. A targeting request is transmitted including instructions or information associated with the target action, and the target action is performed.

US Patent:

20140310098, Oct 16, 2014

Filed:

Jun 25, 2014

Appl. No.:

14/314659

Inventors:

Joseph W. Epperson - Cary NC, US
Kurt M. Carlson - Austin TX, US
Christopher R. Farmer - Austin TX, US
Mark Lowe - Morrisville NC, US
Robert Gonzalez - Austin TX, US

Assignee:

MaxPoint Interactive Inc. - Morrisville NC

International Classification:

G06Q 30/02

US Classification:

705 1453

Abstract:

A system for improving shape-based targeting by using interest level data is disclosed. According to one embodiment, a computer-implemented method comprises creating one or more trade zones, wherein creating a trade zone comprises grouping a set of parameters to deliver custom shapes, clustering the custom shapes according to offline data and geographic distribution of IP addresses, and mapping clusters of the custom shapes to IP addresses. Data indicating consumption of a content source is received, the content source having a plurality of tokens. The plurality of tokens is organized according to the one or more trade zones, wherein the one or more trade zones consume the tokens at a calculated rate and the calculated rate is analyzed to determine an interest associated with each trade zone. Targeting is based on a selected trade zone, wherein the selected trade zone is selected based upon a desired interest representative of a desired audience. A targeting request is transmitted including instructions or information associated with the target action, and the target action is performed.

Author:

Robert Alexander Gonzalez

ISBN #:

0935502548

Author:

Robert Gonzalez

ISBN #:

0595162290

Author:

Robert Gonzalez

ISBN #:

0595746047