Qasim Arwa Saifee

US Patent:

20080154717, Jun 26, 2008

Filed:

Dec 22, 2006

Appl. No.:

11/644127

Inventors:

Qasim Saifee - West Hills CA, US
Steve Dang - Los Angeles CA, US
Brian Dolan - Los Angeles CA, US

International Classification:

G06Q 30/00

US Classification:

705 14

Abstract:

A system and method are disclosed for a publisher scoring algorithm. Various factors or variables are analyzed for publishers to determine a score associated with the publishers. The score may be a reflection of the success or value a publisher provides to an advertisement provider or an advertiser.

US Patent:

20140344049, Nov 20, 2014

Filed:

May 15, 2013

Appl. No.:

13/895316

Inventors:

- Pasadena CA, US
Qasim Saifee - Northridge CA, US
Anke Audenaert - Los Angeles CA, US

International Classification:

G06Q 30/02

US Classification:

705 1445

Abstract:

A system and methods are disclosed for creating and using a revenue value index to score impressions and users for purposes of determining fair pricing for advertisement (“ad”) placement or to provide analytics and information to publishers for future use. The revenue value index may be configured to evaluate data obtained or acquired from first-party, publisher platforms and/or third-party platforms or other data sources for the purpose of valuing either ad impressions or the users engaging the websites on which ads are likely to be placed. The revenue value index may be utilized for either providing value information to entities (for example, publishers) or for measuring the value of ad impressions or users for use in determining fair pricing in real-time auctions conducted for ad placement.