Pinank D Gogri

US Patent:

20090204474, Aug 13, 2009

Filed:

Feb 8, 2008

Appl. No.:

12/028712

Inventors:

Pinank Gogri - Mountain View CA, US
Michael Mulvihill - Redwood City CA, US
Shamik Sharma - Sunnyvale CA, US
Sundeep Tirumalareddy - Santa Clara CA, US

Assignee:

YAHOO! INC. - Sunnyvale CA

International Classification:

G06Q 30/00

US Classification:

705 10, 705 14

Abstract:

A system and method may add to a web page a similar-content module which may contain information related to the context of the web page, may look like a portion of the web page, and may lead to a jump page which presents information in the similar-content module in more detail and contains an advertiser's advertisement or a link to an advertiser's web page. If a user is interested in the information in the similar-content module, he may click on the module and be sent to the jump page. Displaying the similar-content module will not cost any advertiser anything. A pay per impression advertiser will not be charged until its advertisement is displayed on the jump page, and a pay per click advertiser will not be charged until its link in the jump page is clicked on.