Iron Mountain
Head of Commercial Product Engineering
Think Fcm
Principal
Nielsen Sep 2014 - Jun 2019
Senior Vice President of Technology
Nielsen Jun 2012 - Sep 2014
Vice President of Application Development For Watch Technology
Nielsen Jun 1, 2010 - Jun 2012
Director of It Systems
Nielsen Competitive Analysis Market Analysis Cross Functional Team Leadership Web Analytics Data Warehousing Agile Methodologies Big Data Project Management Management Sql Cloud Computing Business Analysis Requirements Analysis Program Management Data Analysis Competitive Intelligence Segmentation Analytics Advertising Research Marketing Research Software Development Business Intelligence Software Project Management Customer Insight Market Research Software Development Life Cycle Consumer Behaviour Microstrategy Sdlc Quantitative Research Key Account Management Leadership Strategy Business Process Improvement Enterprise Architecture Integration Web Applications Hadoop Java Advertising Online Advertising Mobile Advertising
- New York NY, US Jean Guerrettaz - Chicago IL, US John Charles Coughlin - Oldsmar FL, US Paul Chimenti - Tampa FL, US Jiji Sadasivakurup - Oldsmar FL, US Kimberly I. Gilberti - Oldsmar FL, US Samantha M. Mowrer - San Francisco CA, US Narasimha Reddy Goli - Tampa FL, US Molly Poppie - Arlington Heights IL, US
International Classification:
H04N 21/81 H04N 21/24
Abstract:
Example methods, apparatus, systems and articles of manufacture to implement under-addressable advertisement measurement are disclosed. Example apparatus disclosed herein determine a tuned under-addressable advertisement duration and a total tuned advertisement duration for a first television broadcast at a first monitored site, the tuned under-addressable advertisement duration and the total tuned advertisement duration determined based on (i) return-path tuning data associated with the first monitored site, (ii) linear advertisement log data associated with a broadcast area including the first monitored site, and (iii) addressable advertisement log data associated with the first monitored site. Disclosed example apparatus also determine an under-addressable advertisement factor for the first television broadcast based on the tuned under-addressable advertisement duration and the total tuned advertisement duration, and adjust an input advertisement rating for the first television broadcast based on the under-addressable advertisement factor to determine an under-addressable advertisement rating for the first television broadcast.
Methods And Apparatus To Determine Ratings Information For Online Media Presentations
- New York NY, US Kevin K. Gaynor - Sunnyvale CA, US Narasimha Reddy Goli - Tampa FL, US
International Classification:
G06Q 30/02
Abstract:
Methods and apparatus to determine ratings information for online media presentations are disclosed. An example apparatus includes memory and at least one processor to execute instructions. The instructions cause the at least one processor to send pingback instructions to a client device. The pingback instructions cause the client device to transmit first pingback messages at intervals designated by the pingback instructions and in response to a presentation of media via the client device. The pingback instructions further cause the client device to transmit a second pingback message in response to a skip request associated with the presentation of the media via the client device. The instructions further cause the at least one processor to log impressions corresponding to the first pingback messages and the second pingback message. The instructions further cause the at least one processor to determine a duration impression for the media based on the logged impressions.
Methods And Apparatus To Associate Audience Members With Over-The-Top Device Media Impressions
- New York NY, US Harith Gandhi - Tampa FL, US Kevin K. Gaynor - Sunnyvale CA, US Gangadhar Jakkula - Tampa FL, US Narasimha Reddy Goli - Tampa FL, US Chris Nicotra - Holiday FL, US Kumar Rao - Fremont CA, US
International Classification:
H04N 21/258 H04N 21/442 G06F 16/78
Abstract:
Methods and apparatus to associate audience members with over-the-top device media impressions. An example audience measurement apparatus includes a reporting message receiver to receive a first reporting message from a client device coupled to a residential gateway having an internet protocol (IP) address. An AME ID determiner is to assign an audience measurement entity (AME) identifier to the IP address provided by the received first reporting message. A redirect instructor is to send a redirect instruction to the client device to cause the client device to send a second reporting message to a database proprietor, the redirect instruction to include the AME identifier and the IP address. A DP message reporting receiver is to receive, in response to the sent redirect instruction, a third reporting message from the database proprietor that includes a database proprietor (DP) identifier.
Methods And Apparatus To Facilitate Local Time-Based Digital Audio Measurement
- New York NY, US Narasimha Reddy Goli - Tampa FL, US Kevin K. Gaynor - Sunnyvale CA, US
International Classification:
H04H 60/33 H04L 29/08 H04H 60/51
Abstract:
Example methods, apparatus, systems and articles of manufacture to facilitate local time-based digital audio measurement are disclosed. Example methods disclosed herein include a hello ping may be received from a media player. The media player may be associated with a location based on the hello ping. The media player may be associated with a time offset based on the location. A configuration file may be generated to include the location and the time offset. The configuration file may be sent to the media player.
Methods And Apparatus To Determine Ratings Information For Online Media Presentations
- New York NY, US Kevin K. Gaynor - Sunnyvale CA, US Narasimha Reddy Goli - Tampa FL, US
International Classification:
G06Q 30/02
Abstract:
Methods and apparatus to determine ratings information for online media presentations are disclosed. An example system includes a beacon server and an impression monitor server. The beacon server is to send pingback instructions to a client device. The pingback instructions cause the client device to transmit first pingback messages to the impression monitor server at intervals designated by the pingback instructions and in response to a presentation of media via the client device. The pingback instructions further cause the client device to transmit a second pingback message to the impression monitor server in response to a skip request associated with the presentation of the media via the client device. The impression monitor server is to log impressions corresponding to the first pingback messages and the second pingback message. The impression monitor server is also to determine a duration impression for the media based on the logged impressions.
Methods And Apparatus To Associate Audience Members With Over-The-Top Device Media Impressions
- New York NY, US Harith Gandhi - Tampa FL, US Kevin K. Gaynor - Sunnyvale CA, US Gangadhar Jakkula - Tampa FL, US Narasimha Reddy Goli - Tampa FL, US Chris Nicotra - Holiday FL, US Kumar Rao - Fremont CA, US
International Classification:
H04N 21/258 H04N 21/442 G06F 17/30
Abstract:
Methods and apparatus to associate audience members with over-the-top device media impressions. An example audience measurement apparatus includes an impression monitoring system to monitor and log media impressions based on impression requests received via network communications from over the top devices. A linkage database system is to implement the impression monitoring system. A processor in circuit with the impression monitoring system is to: generate Internet protocol (IP) address-to-cookie mappings; associate household identifiers of households with ones of the IP address-to-cookie mappings; and associate ones of the household identifiers to the logged media impressions based on IP addresses associated with the media impressions and based on the household identifiers associated with the ones of the IP address-to-cookie mappings.
Methods And Apparatus To Facilitate Local Time-Based Digital Audio Measurement
- New York NY, US Narasimha Reddy Goli - Tampa FL, US Kevin K. Gaynor - Sunnyvale CA, US
International Classification:
H04H 60/33 H04L 12/26 H04L 29/08
Abstract:
Example methods, apparatus, systems and articles of manufacture to facilitate local time-based digital audio measurement are disclosed. Example methods disclosed herein include a hello ping may be received from a media player. The media player may be associated with a location based on the hello ping. The media player may be associated with a time offset based on the location. A configuration file may be generated to include the location and the time offset. The configuration file may be sent to the media player.
Methods And Apparatus To Determine Ratings Information For Online Media Presentations
- New York NY, US Kevin K. Gaynor - Sunnyvale CA, US Narasimha Reddy Goli - Tampa FL, US
International Classification:
G06Q 30/02
Abstract:
Methods and apparatus to determine ratings information for online media presentations are disclosed. An example method includes receiving pingback messages corresponding to presentation of media at a client device, determining a portion of the media that was presented at the client device based on the pingback messages, obtaining demographic information associated with the client device, and determining a demographic characteristic associated with the presentation of the portion of the media based on the pingback messages and the demographic information.