Nagendra K Bellur

US Patent:

8429006, Apr 23, 2013

Filed:

Jun 18, 2004

Appl. No.:

10/869904

Inventors:

Adam Michael Levine - Wilmington DE, US
Nagendra Krishnamurthy Bellur - Wilmington DE, US
Sourabh Pisolkar - New Castle DE, US

Assignee:

JPMorgan Chase Bank, N.A. - New York NY

International Classification:

G06Q 30/00

US Classification:

705 141

Abstract:

A system and method for offer targeting is disclosed. According to one embodiment, a method for offer targeting may comprise: providing a plurality of offers and a plurality of groups, wherein each group comprises one or more accounts; maintaining an offer counter for each of the plurality of groups; and assigning the plurality of offers, in a predetermined order, to the plurality of groups by repeating the following steps: (1) assigning an offer to one or more groups, wherein the one or more groups are selected from groups that are pre-qualified for the offer based on a plurality of business rules, and the selection of the one or more groups is based at least in part on the offer counters of the one or more groups; (2) incrementing offer counters associated with the one or more groups; and (3) sorting the plurality of groups based on the incremented offer counters.