This invention relates to the description of a system for enabling the management of incentive-based transactions (like campaigns, promotions, requests for, and redemptions of incentives) on mobile networks, coupled with a network based service for sending, receiving and organizing such communications. The invention describes how a mobile device identifier (like a phone number) can be used to direct the flow of information pertaining to requests, responses, redemption and delivery of incentive-based services. The invention further describes how user behavior in incentive communications is measured, for individual and aggregate transactions in order to provide the consumer with relevance to better target future transactions. Finally the invention describes ways in which consumers are provided context-based guidance to better organize their search for incentives, and for redemption and delivery of incentive-based services.
System And Method For Performance Tracking For Motivating Individuals To Capture Consumer Data Via Mobile Devices
Alex Stancioff - Coral Gables FL, US Milen Iossifov Mishkovsky - Coral Gables FL, US Oscar DiVeroli - Plantation FL, US
International Classification:
G06Q 10/00
US Classification:
705 742
Abstract:
Individual performance for obtaining consumer participation in a promotion is tracked. The individual is associated with a promotion. A URL corresponding the individual/promotion association is generated. The URL is converted to a code such as a QR code, and the QR code is placed on a physical medium that to be carried by the individual. The individual requests a consumer to scan the QR code to participate in the promotion. When the consumer so scans the QR code, metrics are updated to so indicate the user's interest. Metrics are further updates when the user accepts the promotion. The metrics are stored in a database in association with the URL corresponding to the individual/promotion association.
Sugarshack Animation 2006 - 2011
Executive Producer
Yellowbook 2006 - 2008
Chief Information Officer - Webreach
Shooger 2006 - 2008
Ceo, Co-Founder of Shooger
Click Forward 2004 - 2006
Co-Founder and Chief Information Officer
Codespring 1997 - 2006
Co-Founder and Chief Operations Officer
Education:
Technical University of Sofia 1988 - 2004
Master of Science, Masters, Engineering
Skills:
Social Media Mobile Marketing Start Ups Mobile Devices Web Analytics Seo Digital Media Digital Marketing Social Media Marketing Sem Lead Generation Entrepreneurship E Commerce Digital Strategy Online Advertising Ppc Online Marketing