Michael S Jaschke

US Patent:

20070203738, Aug 30, 2007

Filed:

Jan 29, 2007

Appl. No.:

11/699185

Inventors:

Michael S. Jaschke - Deerfield Beach FL, US

International Classification:

G06Q 10/00
G06Q 30/00

US Classification:

705 1

Abstract:

A rewards-based feedback incentive program allows registered feedback providers to receive credits redeemable at multiple registered businesses in exchange for providing usable feedback to one or more of the businesses. A processor receives a request from a registered business to provide at least one universal credit to a registered feedback provider in response to the business accepting feedback from the feedback provider. Each credit is redeemable toward coupons issued by any of the registered businesses. The processor credits the feedback provider with the requested credits and enters an electronic coupon in a data record relating to the business. The coupon is valued at a number of credits corresponding to the requested credits, another amount of credit at the discretion of the business, or as provided in an agreement amongst the businesses. The coupon is redeemable by any of the registered feedback providers having at least the number of universal credits.

US Patent:

20070130005, Jun 7, 2007

Filed:

Dec 2, 2005

Appl. No.:

11/292440

Inventors:

Michael Jaschke - Deerfield Beach FL, US

International Classification:

G06Q 30/00

US Classification:

705014000

Abstract:

The present invention provides a method to broker consumer data for the purpose of marketing activities and to compensate consumers for the use of their data. The method provides mechanisms and processes for consumer information brokers to allow providers of real-time advertisement platforms or any static advertisement platform to offer advertisers the opportunity to dynamically bid on individual direct to consumer advertisement opportunities and to adapt individual advertisements according to the profile of each consumer. Furthermore the method allows consumer information brokers to offer marketers targeted direct to consumer marketing measures based on well-defined target profiles. Consumers have the opportunity to allow advertisers to convey advertisements to them and be compensated for viewing them. They may also opt out and forego the opportunity. Furthermore consumers have the opportunity to participate in direct to consumer marketing measures and be compensated for participating. This will lead to significantly improved return on investment for businesses and help them to develop products and services that consumers really want.