Michael A Grishaver

US Patent:

20140067964, Mar 6, 2014

Filed:

Aug 31, 2012

Appl. No.:

13/601971

Inventors:

Michael Grishaver - Portola Valley CA, US
Qi Liu - Saratoga CA, US

Assignee:

Linkedln Corporation - Mountain View CA

International Classification:

G06F 15/16

US Classification:

709206

Abstract:

Techniques for designating a desired target audience to receive a message or status update are described. Consistent with some embodiments, an authorized representative of an entity or organisation represented in a social graph of a social network service is presented with a variety of member profile attributes from which to select targeting criteria for defining a desired target audience to receive a message or status update published on behalf of the entity or organization. With some embodiments, the selectable profile attributes correspond with those possessed or associated with the members of the social network service who have subscribed to receive messages or status updates published on behalf of the entity or organisation.

US Patent:

20130268373, Oct 10, 2013

Filed:

Apr 4, 2012

Appl. No.:

13/439719

Inventors:

Michael Grishaver - Portola Valley CA, US

Assignee:

Linkedln Corporation - Mountain View CA

International Classification:

G06Q 30/02

US Classification:

705 1467

Abstract:

Techniques for personalizing a display advertisement for presentation to a member of a social network service are described. When a member of a social network service requests and receives web-based content, via a web-based (e.g., web browser) client application, an ad request is communicated to a social network service. The ad request is processed by identifying an online job listing that is likely to be of interest to the member of the social network service. A display advertisement is then personalized to present information from both the selected online job listing, and the member profile of the member who will be viewing the display advertisement.

US Patent:

20180225776, Aug 9, 2018

Filed:

Dec 20, 2017

Appl. No.:

15/848606

Inventors:

Christian Posse - Forster City CA, US
Michael Grishaver - Portola Valley CA, US

International Classification:

G06Q 50/00
G06Q 30/02

Abstract:

A system may include a network interface, a user interface, and a recommendation engine. The user interface may be configured to receive a company characteristic of a company profile of a company posted to the social network and a company bid from an entity related to company to the social network. The recommendation engine may be configured to determine an aggregate company score for the user based on a relevance of the company characteristic to a user characteristic and the company bid. The network interface may be configured to transmit a message related to the company to the user based, at least in part, on the aggregate company score.

US Patent:

20150317675, Nov 5, 2015

Filed:

Jun 30, 2014

Appl. No.:

14/320406

Inventors:

- Mountain View CA, US
Huining Feng - Cupertino CA, US
Baoshi Yan - San Jose CA, US
Yingfeng Oh - Cupertino CA, US
Michael Grishaver - Portola Valley CA, US

International Classification:

G06Q 30/02

Abstract:

Techniques to dynamically adjust a target audience for a content posting are described. Consistent with some embodiments, subsequent to a member of a social networking service specifying a desired objective to be achieved with a content campaign (e.g., increasing follower acquisition rate, or increasing a click-to-convert rate), a member-targeting optimization module dynamically adjusts the targeted audience of members who are presented with the content posting, with a view to increasing the likelihood that the desired objective will be achieved.

US Patent:

20150317688, Nov 5, 2015

Filed:

Jun 30, 2014

Appl. No.:

14/320314

Inventors:

- Mountain View CA, US
Huining Feng - Cupertino CA, US
Baoshi Yan - San Jose CA, US
Yingfeng Oh - Cupertino CA, US
Michael Grishaver - Portola Valley CA, US

International Classification:

G06Q 30/02
G06Q 50/00

Abstract:

Techniques to facilitate recommendations for sponsored content campaigns are described. Consistent with some embodiments, subsequent to a member of a social networking service specifying a desired objective to be achieved with a content campaign (e.g., increasing follower acquisition rate, or increasing a click-to-convert rate), a campaign optimization module provides, for a member-specified content posting, a recommended target audience that is most likely to react to the content posting in a manner that will enable the member to achieve the desired objective. Alternatively, a member may specify a desired objective and a target audience, and the campaign optimization module provides a recommendation as to the particular content posting that the member should promote or sponsor in order to achieve the desired objective.

US Patent:

20150317689, Nov 5, 2015

Filed:

Jun 30, 2014

Appl. No.:

14/320346

Inventors:

- Mountain View CA, US
Huining Feng - Cupertino CA, US
Baoshi Yan - San Jose CA, US
Yingfeng Oh - Cupertino CA, US
Michael Grishaver - Portola Valley CA, US

International Classification:

G06Q 30/02
G06Q 50/00

Abstract:

Techniques to facilitate recommendations for sponsored content campaigns are described. Consistent with some embodiments, subsequent to a member of a social networking service specifying a desired objective to be achieved with a content campaign (e.g., increasing follower acquisition rate, or increasing a click-to-convert rate), a campaign optimization module provides, for a member-specified content posting, a recommended target audience that is most likely to react to the content posting in a manner that will enable the member to achieve the desired objective. Alternatively, a member may specify a desired objective and a target audience, and the campaign optimization module provides a recommendation as to the particular content posting that the member should promote or sponsor in order to achieve the desired objective.

US Patent:

20150220996, Aug 6, 2015

Filed:

Jan 31, 2014

Appl. No.:

14/169570

Inventors:

Venkata S.J.R. Bhamidipati - Fremont CA, US
Yingfeng Oh - Cupertino CA, US
Michael Grishaver - Portola Valley CA, US
Baoshi Yan - San Jose CA, US
Huining Feng - Dublin CA, US

International Classification:

G06Q 30/02
G06Q 50/00

Abstract:

Techniques for viral promotion of content are described. According to various embodiments, a user request to promote a content item to a member base of an online social network service is received. For example, the request to promote the content item may be received from an advertiser or marketer in conjunction with a request to receive a predetermined number of social activity signals (e.g., likes, shares, follows, comments, etc.) in association with the content item (e.g., as part of an advertising or marketing campaign). Viral promotion seed user definition information specifying one or more definitions of a viral promotion seed user is then accessed. Thereafter, a particular member of the online social network service is classified as the viral promotion seed user, based on the viral promotion seed user definition information. The content item is then selectively promoted to the viral promotion seed user.

US Patent:

20150206193, Jul 23, 2015

Filed:

Apr 1, 2015

Appl. No.:

14/676525

Inventors:

- Mountain View CA, US
Michael Grishaver - Portola Valley CA, US

International Classification:

G06Q 30/02
G06Q 50/00

Abstract:

A system may include a network interface, a user interface, and a recommendation engine. The user interface may be configured to receive a company characteristic of a company profile of a company posted to the social network and a company bid from an entity related to company to the social network. The recommendation engine may be configured to determine an aggregate company score for the user based on a relevance of the company characteristic to a user characteristic and the company bid. The network interface may be configured to transmit a message related to the company to the user based, at least in part, on the aggregate company score.

Author:

Michael Grishaver

ISBN #:

0786001526