New technologies like voice search could make shopping listings mostly irrelevant, argues Martin Utreras, vice president of forecasting at eMarketer. Its not like they have complete control of the market in any case. And companies still fond of the search giant will still likely spend money w
Date: Jul 25, 2017
Category: Business
Source: Google
How Verizon hopes to grab digital ad dollars with Yahoo
And the combined company will also have to compete for peoples attention, and not just with other services that rely on ad dollars to survive. Popular sites like Amazon or Netflix also suck up time spent online, said eMarketer analyst Martin Utreras.
Date: Jun 08, 2017
Category: Business
Source: Google
Instagram tops Twitter with advertisers, survey says
Research firm eMarketer agrees with Strata's findings, though they haveInstagram overtaking Twitter in 2017. "In general we think that's the trend," says Martin Utreras, a senior forecasting analyst at the firm."We think (it) is really mainly driven by the audience. We think Instagram's audience i
Date: Jun 10, 2016
Category: Business
Source: Google
Quinn: Yahoo's board should take a bold step and sell
And besides, as Martin Utreras, senior forecasting analyst at eMarketer told me, we are entering a period of consolidation as big companies try to figure out how "to monetize content, leverage mobile audiences and leverage the data that companies like Yahoo have."
Date: Dec 02, 2015
Source: Google
Amazon Unveils Advertising Platform for Mobile-App Developers
Giving developers a place to showcase their apps gives them an incentive to develop programs specifically for Amazon, which makes the companys devices and services more appealing to shoppers, EMarketer analyst Martin Utreras said.