Mark T Xia

US Patent:

20170140416, May 18, 2017

Filed:

Nov 13, 2015

Appl. No.:

14/940794

Inventors:

- Menlo Park CA, US
David Townsend Martin - San Francisco CA, US
Michael Phillip Salem - Mountain View CA, US
Yi Wu - Sunnyvale CA, US
Jie Xiong - Mountain View CA, US
Mark Teng Xia - San Jose CA, US

International Classification:

G06Q 30/02

Abstract:

An online system predicts, using a first targeting model, a first group of users as candidates to be in a targeting cluster, and predicts, using a second targeting model, a second group of users as candidates to be in the targeting cluster. The online system determines a first set of users that are not part of the first group of users, and a second set of users that are not part of the second group of users, and provides surveys to the first and second set of users. The online system determines a first subgroup of the first group of users and a second subgroup of the second group of users, and provides an ad preferences tool to the first subgroup and the second subgroup. The online system scores the first and second targeting models based in part on responses to the surveys and/or the ad preferences tools.