A sleeve containing an insert forming a cup holder is described. The inserts are placed in the sleeve. The sleeve is customizable by varying the color, writing and bar coding. The individual business may also display their logo on the sleeve or insert. These cup holders are personal to the user and can be repeatedly used. This enables the individual business to save money. The sleeve and insert as cup holder can be made up of recyclable material. The user may use a device implanted on or in a sleeve to pay and/or order the product using the sleeve.