Kristin M Westerfield from 13917 Catalina Dr, Fishers, IN 46038, age 41

Resumes

Marketing Consultant - Patient Experience And Retention, Diabetes

view source

Location:

13917 Catalina Dr, Fishers, IN 46038

Industry:

Hospital & Health Care

Work:

Roche Diagnostics since Jan 2010
Product Manager
Roche Diagnostics May 2007 - Feb 2010
Associate Product Manager
Roche May 2004 - 2007
Marketing Intern in Global IM Products

Education:

Ball State University - College of Business 2009 - 2013
Master of Business Administration (MBA), Health Economics, Policy and Administration Ball State University 2003 - 2006
Bachelor of Arts (B.A.), Economics, Minor in Marketing Lawrence Central High School 1998 - 2002

Skills:

Medical Devices
Product Launch
Global Marketing
Cross Functional Team Leadership
Product Management
Pharmaceutical Industry
Commercialization
Market Development
Diabetes
Marketing
Biotechnology
Product Marketing
Competitive Analysis
Product Development
Marketing Management
Fda
Project Management
Sales Effectiveness
Market Access
Management
Process Improvement
Strategy
Market Analysis
Life Sciences
Pharmaceutical Sales
Marketing Strategy
Leadership
Validation
Lifesciences
Hardware Diagnostics
Cardiology
Strategic Planning
U.s. Food and Drug Administration
Product Lifecycle Management
Market Planning
Kol Development
Healthcare
Digital Marketing
Social Media Marketing
Business Development
Sales
Business Process Improvement
Social Media
Advertising
Customer Interaction
Research
Customer Satisfaction
Data Analytics
Customer Experience
Consumer Behavior

Kristin Westerfield

view source

Us Patents

Methods, Systems And Computer Readable Media For Modifying Parameters Of A Configuration File
view source
US Patent:

20110154237, Jun 23, 2011
Filed:

Dec 18, 2009
Appl. No.:

12/641628
Inventors:

Jason M. Bush - Fishers IN, US
David B. Markisohn - Indianapolis IN, US
Kristin Westerfield - Fortville IN, US
Laura Wilkerson - Indianapolis IN, US
Assignee:

ROCHE DIAGNOSTICS OPERATIONS, INC. - Indianapolis IN
International Classification:

G06F 3/048
US Classification:

715771
Abstract:

Disclosed is a method of configuring a medical device through utilization of a computing device that includes a user interface, a processor and memory. The method includes the steps of determining whether a configuration file contains a focal modified parameter, displaying the focal modified parameter, prompting a manual re-entry of the displayed focal modified parameter, receiving through the user interface the manual re-entry of the displayed focal modified parameter, and utilizing the processor to automatically determine whether the manual re-entry of the displayed focal modified parameter matches the displayed focal modified parameter.

Time Block Manipulation For Insulin Infusion Delivery
view source
US Patent:

20120095310, Apr 19, 2012
Filed:

Oct 15, 2010
Appl. No.:

12/905431
Inventors:

James R. Long - Fishers IN, US
Jason M. Bush - Fishers IN, US
Kristin M. Westerfield - Fortville IN, US
Hans P. Jensen - Fishers IN, US
D. Bradley Markisohn - Indianapolis IN, US
William Levy - Brownsburg IN, US
Assignee:

ROCHE DIAGNOSTICS OPERATIONS, INC. - Indianapolis IN
International Classification:

A61B 5/145
US Classification:

600365
Abstract:

The present teachings provide a system for modifying insulin therapy support parameters such as warning limit data and time block data on a hand-held diabetes management device. The system can include a graphical user interface module that creates a graphical user interface having a plurality of bar structures positionable on or between a first line that indicates an upper limit and a second line that illustrates a lower limit. Each of the bar structures can have a first side that indicates a start time of a time window opposite a second side that indicates an end time of the time window and a third side that indicates a lower target value for a blood glucose level opposite a fourth side that indicates an upper target value for the blood glucose level. The bar structures, the first line and the second line can be adjustable by a user input.

Handheld Diabetes Manager Which Supports Preplanned Meals For Improved Therapy
view source
US Patent:

20130164718, Jun 27, 2013
Filed:

Dec 3, 2012
Appl. No.:

13/692569
Inventors:

Kristin M. Westerfield - Indianapolis IN, US
Assignee:

ROCHE DIAGNOSTICS OPERATIONS, INC. - Indianapolis IN
International Classification:

G09B 19/00
US Classification:

434127
Abstract:

A handheld diabetes management device is provided which supports preselected meals for improved therapy. The diabetes management device includes: a food database that stores nutritional information for a plurality of food items; a meal selection module that enables a user to preplan meals for a diabetic patient using the food database; and a meal planner module that facilitates use of the preplanned meals to improve therapy for the patient. The diabetes management device further includes an insulin management module that forecasts amounts of insulin needed by a patient over a period of time.

Handheld Diabetes Manager With Automated Disconnect Feature
view source
US Patent:

20130171938, Jul 4, 2013
Filed:

Dec 5, 2012
Appl. No.:

13/705278
Inventors:

Mark Nierzwick - Brownsburg IN, US
Phillip E. Pash - Indianapolis IN, US
Vincent R. Rizzo - Indianapolis IN, US
Bettina Steiner - Kaiserstuhl, CH
Kristin M. Westerfield - Indianapolis IN, US
Assignee:

ROCHE DIAGNOSTICS OPERATIONS, INC. - Indianapolis IN
International Classification:

H04B 7/26
US Classification:

455 412
Abstract:

A computer-implemented method is provided for a handheld diabetes-management device to establish a data connection with a Continua manager. The method includes: receiving a request to establish a new data connection with a computing device, where the computing device is physically separated from the diabetes-management device and operates as a manager in accordance with IEEE standard 11073; determining whether the diabetes-management device has an existing data connection with a medical device that is physically separated from the diabetes-management device; terminating the existing data connection with the medical device in response to the determination that the diabetes-management device has an existing connection with the medical device; and establishing a new data connection with the computing device in accordance with IEEE standard 11073.

Graphical User Interface Pertaining To A Bolus Calculator Residing On A Handheld Diabetes Management Device
view source
US Patent:

20130172707, Jul 4, 2013
Filed:

Aug 27, 2012
Appl. No.:

13/595202
Inventors:

Paul J. Galley - Cumberland IN, US
Mark G. Mears - Westfield IN, US
Phillip E. Pash - Indianapolis IN, US
Vincent R. Rizzo - Indianapolis IN, US
Bettina Steiner - Kaiserstuhl, CH
Kristin M. Westerfield - Indianapolis IN, US
Richard W. Wilson - Fortville IN, US
Assignee:

ROCHE DIAGNOSTICS OPERATIONS, INC. - Indianapolis IN
International Classification:

G06Q 50/22
A61B 5/145
US Classification:

600365, 705 2
Abstract:

A handheld diabetes manager is presented with an improved graphical user interface for a bolus calculator. The bolus calculator is configured to receive blood glucose measurements from a blood glucose measurement module and operates, in response to an input, to compute an insulin recommendation for a patient based in part on the blood glucose measurements. The graphical user interface for the bolus calculator includes a health adjustment screen that enables a user to input a value for health events associated with the insulin recommendation, where the input value represents a cumulative effect of the health events on insulin of the patient and the health adjustment screen presents a different icon for each of the health events associated with the insulin recommendation.

Handheld Diabetes Manager With A User Interface For Displaying A Status Of An External Medical Device
view source
US Patent:

20130172708, Jul 4, 2013
Filed:

Oct 26, 2012
Appl. No.:

13/661082
Inventors:

Mark Nierzwick - Brownsburg IN, US
Phillip E. Pash - Indianapolis IN, US
Vincent R. Rizzo - Indianapolis IN, US
Bettina Steiner - Kaiserstuhl, CH
Kristin M. Westerfield - Indianapolis IN, US
Assignee:

ROCHE DIAGNOSTICS OPERATIONS, INC. - Indianapolis IN
International Classification:

A61B 5/145
US Classification:

600365
Abstract:

A handheld diabetes manager has a graphical user interface for displaying status of an external medical device and includes a port configured to receive a test strip and a blood glucose measurement module. The diabetes manager includes a communications module that selectively communicates via a wireless data link with an external medical device to receive status data pertaining to the operation of the external medical device, and a user interface module in data communication with the blood glucose measurement module and the communications module. The graphical user interface includes a status screen that presents data pertaining to a glucose measure determined by the blood glucose measurement module concurrently with the status data received from the external medical device, such that the status data of the external medical device is presented on the status screen only when the communication module is in data communication with the external medical device.

Handheld Diabetes Manager With A Flight Mode
view source
US Patent:

20130172709, Jul 4, 2013
Filed:

Oct 26, 2012
Appl. No.:

13/661156
Inventors:

Mark Nierzwick - Brownsburg IN, US
Phillip E. Pash - Indianapolis IN, US
Vincent R. Rizzo - Indianapolis IN, US
Bettina Steiner - Kaiserstuhl, CH
Kristin M. Westerfield - Indianapolis IN, US
Assignee:

ROCHE DIAGNOSTICS OPERATIONS, INC. - Indianapolis IN
International Classification:

A61B 5/157
A61M 5/168
US Classification:

600365, 604 66
Abstract:

A handheld diabetes manager has a flight mode that cooperatively interacts with an external medical device and includes a port configured to receive a test strip for blood glucose measurement, a blood glucose measurement module operable with the test strip, a communications module and a user interface module. The communications module selectively communicates wirelessly with an external medical device. The user interface module communicates with the blood glucose measurement module and the communications module and operates to provide a graphical user interface on a display of the diabetes manager. The graphical user interface includes a screen with a flight mode option. When the flight mode option is enabled and the external medical device is paired and currently communicating with the diabetes manager, the user interface module interacts with the communication module to send a command to the external medical device to turn off wireless communication of the external medical device.

Handheld Diabetes Manager With A Personal Data Module
view source
US Patent:

20130172710, Jul 4, 2013
Filed:

Oct 26, 2012
Appl. No.:

13/661539
Inventors:

Phillip E. Pash - Indianapolis IN, US
Vincent R. Rizzo - Indianapolis IN, US
Bettina Steiner - Kaiserstuhl, CH
Kristin M. Westerfield - Indianapolis IN, US
Assignee:

ROCHE DIAGNOSTICS OPERATIONS, INC. - Indianapolis IN
International Classification:

A61B 5/145
US Classification:

600365
Abstract:

A handheld diabetes manager communicates with an external insulin pump and includes a port for blood glucose measurement, a blood glucose measurement module, a communications module that selectively communicates wirelessly with the insulin pump, and a user interface module. The user interface module communicates with the blood glucose measurement module and the communications module and operates to provide a graphical user interface on a display of the diabetes manager. The graphical user interface includes a personal data menu screen from which a logbook option can be selected to display a logbook screen, and a trend graph option that can be selected to display a trend graph screen. The logbook screen displays a plurality of time data records. Each time data record includes blood glucose data, bolus insulin data, and carbohydrate data for a corresponding time, and a plurality of data icons indicating corresponding events.