28155 La Veda Ave, Canyon Country, CA 91351 • 661 298-7955
27374 Rock Rose Ln, Canyon Cntry, CA 91387 • 661 251-2264 • 661 298-7955
Santa Clarita, CA
Lancaster, CA
Sylmar, CA
28155 La Veda Ave, Santa Clarita, CA 91387
Work
Company:
The walt disney company
2008
Position:
Director, research
Education
School / High School:
Harvard Business School
2009
Specialities:
Certificate in Innovation and Technology and Leadership
Skills
User Experience • Strategy • Omniture • Digital Media • Digital Strategy • Customer Insight • Analytics • Web Analytics • Interactive Marketing • Digital Marketing • New Media • Online Advertising • Mobile Devices • Market Research • Marketing Research • Strategic Partnerships • Competitive Intelligence • Integrated Marketing • Segmentation • Competitive Analysis • New Media Strategy • Digital Communication Strategy • Social Listening • Social Analytics • Buzz Monitoring • Social Media Roi • Roi Optimization • Media Research • Audience Measurement • Television Research • Sales Research • Nielsen Data • Iri Xlerate • Homescan • Consumer Panels • Copy Testing • Advertising Research • Digital Research • Mobile Marketing • Advertising • Marketing • Social Media Marketing • Marketing Strategy • Management • Advertising Sales • Media Planning • Online Research
Apple - Cupertino / Los Angeles since Feb 2013
Head of Global Research
The Walt Disney Company - Glendale, CA Jul 2012 - Feb 2013
Head of Research, Disney Interactive Media
Disney Interactive - Burbank, CA May 2008 - Jul 2012
Director, Research
The Walt Disney Company Apr 2008 - Aug 2010
Director, Cross-Media Research
AT&T Aug 2004 - Apr 2008
Sr. Manager, Consumer Insights and Competitive Intelligence
Education:
Harvard Business School
Global Executive Program
University of California, Los Angeles - The Anderson School of Management
Executive Program, MBA
Skills:
User Experience Strategy Omniture Digital Media Digital Strategy Customer Insight Analytics Web Analytics Interactive Marketing Digital Marketing New Media Online Advertising Mobile Devices Market Research Marketing Research Strategic Partnerships Competitive Intelligence Integrated Marketing Segmentation Competitive Analysis New Media Strategy Digital Communication Strategy Social Listening Social Analytics Buzz Monitoring Social Media Roi Roi Optimization Media Research Audience Measurement Television Research Sales Research Nielsen Data Iri Xlerate Homescan Consumer Panels Copy Testing Advertising Research Digital Research Mobile Marketing Advertising Marketing Social Media Marketing Marketing Strategy Management Advertising Sales Media Planning Online Research
1998 to 2003 Director, Research Program Development
Education:
Harvard Business School 2009 Certificate in Innovation and Technology and LeadershipUniversity California Los Angeles 2004 Anderson School of Management Executive ProgramCalifornia State University, San Bernardino Los Angeles, CA 1997 Masters of Business AdministrationCalifornia State University, Northridge 1994 Bachelor of Psychology