Dale Hannon - Woodside NY, US Josef Blazej - East Brunswick NJ, US Mark A. Cohen - Ridgewood NJ, US Saravanan Kathiresan - Fords NJ, US Guy Laor - New York NY, US Roger Mayorga - West Milford NJ, US Horace Nelson - Brooklyn NY, US
Assignee:
MTV NETWORKS, A DIVISION OF VIACOM INTERNATIONAL INC. - NEW YORK NY
International Classification:
G06Q 30/00
US Classification:
705 1473
Abstract:
Described are computer-based methods and apparatuses, including computer program products, for centralized deployment of advertising code. Advertising code is stored for use by a web page, the advertising code comprising at least one of vendor advertising code or vendor reporting code. An application programming interface is provided for the web page to access the advertising code, the application programming interface allowing the advertising code to be updated such that updated advertising code is automatically provided to the web page without changing source code that the web page uses to accesses the advertising code. A request for advertising code is received from the web page using the application programming interface. The advertising code is determined to be a most recently updated version of advertising code stored by the computing device. A response to the request can be generated using the advertising code. The response can be transmitted to the web page.
- New York NY, US Josef BLAZEJ - East Brunswick NJ, US Mark A. COHEN - RIDGEWOOD NJ, US Saravanan KATHIRESAN - FORDS NJ, US Guy LAOR - NEW YORK NY, US Roger MAYORGA - WEST MILFORD NJ, US Horace NELSON - BROOKLYN NY, US
International Classification:
G06Q 30/02
Abstract:
Described are computer-based methods and apparatuses, including computer program products, for centralized deployment of advertising code. Advertising code is stored for use by a web page, the advertising code comprising at least one of vendor advertising code or vendor reporting code. An application programming interface is provided for the web page to access the advertising code, the application programming interface allowing the advertising code to be updated such that updated advertising code is automatically provided to the web page without changing source code that the web page uses to accesses the advertising code. A request for advertising code is received from the web page using the application programming interface. The advertising code is determined to be a most recently updated version of advertising code stored by the computing device. A response to the request can be generated using the advertising code. The response can be transmitted to the web page.