age ~79
from Lebanon, OH
Marketing Strategy 6/e is a flexible, short, paper-back text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing’s cross/inter-functional re...
Author
Orville Walker, John Mullins, Jr., Harper Boyd
Binding
Paperback
Pages
368
Publisher
McGraw-Hill/Irwin
ISBN #
0073529893
EAN Code
9780073529899
ISBN #
10
'You may have capital and a talented management team, but if you are fundamentally in a lousy business, you won't get the kind of results you would in a good business. All businesses aren't created equal.' William P.Egan II, veteran US venture capitalist No matter how talented you are, no matter how...
Author
John Mullins
Binding
Paperback
Pages
328
Publisher
FT Press
ISBN #
0273708058
EAN Code
9780273708056
ISBN #
8
Marketing Strategy, 8e is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing’s cross/inter-functional relationship...
Author
Orville Walker, John Mullins
Binding
Paperback
Pages
384
Publisher
McGraw-Hill/Irwin
ISBN #
0078028949
EAN Code
9780078028946
ISBN #
7
James NMI Carmichael, professional warrior, has retired to the old family farm in Apache County, Oklahoma, where he soon realizes his fighting is not yet done. After being convinced to run for County Sheriff, and winning, he finds himself with few assets, even fewer friends, and a plethora of enemie...
Author
John Mullins
Binding
Kindle Edition
Pages
235
Publisher
John F. Mullins
ISBN #
6
The eighth edition of Marketing Management: A Strategic Decision-Making Approach, concentrates on marketing decision-making, rather than mere description of marketing phenomena. By providing specific tools and decision frameworks, it prepares its readers to hit the ground running and contribute tang...
Author
John Mullins, Orville Walker
Binding
Paperback
Pages
576
Publisher
McGraw-Hill/Irwin
ISBN #
0078028795
EAN Code
9780078028793
ISBN #
5
Starting your own business is a daunting task. No matter how talented you are, no matter how much capital you have, no matter how good your business plan is, if you’re pursuing a fundamentally flawed opportunity you’re heading for failure. So before spending time and money on a new enterprise it’s v...
Author
John Mullins
Binding
Paperback
Pages
336
Publisher
FT Press
ISBN #
027373279X
EAN Code
9780273732792
ISBN #
4
ROAD TEST YOUR IDEA BEFORE YOU WRITE YOUR LEAN START-UP Thinking about starting a new business? Stop! Is there a genuine market for your idea? Do you really want to compete in that industry?Are you the right personto pursue it? No matter how talented you are or how much capital you have, if you...
Author
John Mullins
Binding
Paperback
Pages
344
Publisher
FT Press
ISBN #
129200374X
EAN Code
9781292003740
ISBN #
2
Who needs investors? More than two generations ago, the venture capital community – VCs, business angels, incubators and others – convinced the entrepreneurial world that writing business plans and raising venture capital constituted the twin centerpieces of entrepreneurial endeavor. They did so for...
Author
John Mullins
Binding
Hardcover
Pages
304
Publisher
Wiley
ISBN #
111887885X
EAN Code
9781118878859
ISBN #
1