age ~72
from Arvada, CO
How to Make Your Advertising Make Money by John Caples In this remarkable reference, John Caples, a man who has won countless awards and made millions of dollars for some of the largest companies in the United States, draws upon more than 50 years of experience to show you how to write advertising...
Author
John Caples
Binding
Paperback
Pages
386
Publisher
Snowball Publishing
ISBN #
1607964619
EAN Code
9781607964612
ISBN #
2
Binding
Paperback
Publisher
Prentice Hall Trade
ISBN #
7
Binding
Hardcover
Pages
98
Publisher
White Lane Press
ISBN #
0955266742
EAN Code
9780955266744
ISBN #
6
Do you want a life that's meaningful, valuable, rewarding . . . that maximizes your talents and turns failures into successes . . . that makes living fun and filled with purpose? In this upbeat, inspiring guide, John Caple, author of "The Right Work" and "Careercycles, " helps you achieve this by go...
Author
John Caple
Binding
Paperback
Pages
256
Publisher
Plume
ISBN #
0452269962
EAN Code
9780452269965
ISBN #
8
Why does one ad succeed, while another fails? This classic by a veteran copywriter analyzes hundreds of profitable ads, offering many side-by-side comparisons between similar but not equally effective ads. These analyses yield principles, procedures, tips, and practical suggestions — each tested wit...
Author
John Caples
Binding
Paperback
Pages
256
Publisher
Dover Publications
ISBN #
048648601X
EAN Code
9780486486017
ISBN #
3
A veteran copywriter offers advice on how to spark ideas and then capture them in copy, how to write headlines that attract attention, how to make ads believable and motivate readers to act, and how to learn from failure as well as success. Readers will discover principles, procedures, and practical...
Author
John Caples
Binding
Paperback
Pages
258
Publisher
www.snowballpublishing.com
ISBN #
1607965666
EAN Code
9781607965664
ISBN #
1
This is a biography of one of the most prominent advertising copywriter and copy tester, who wrote some of the last century's most famous ad lines.
Author
Gordon E White
Binding
Hardcover
Pages
159
Publisher
Crain Books
ISBN #
0872510301
EAN Code
9780872510302
ISBN #
5
This is the original 1938 Edition. It has some owners marks inside, but overall good condition with little wear.
Author
John Caples
Binding
Hardcover
Publisher
McGraw Hill
ISBN #
9