Apparatus is provided for retrieving an elongated flexible cable-type member such as a thick electrical cable used at airports to supply power to airliners, which stores the cable in a bin in a manner that avoids repeated twisting of the cable and the consequent possibility of jamming. A horizontally-extending roller lies behind a front opening in the bin to support the cable. The roller is able to freely shift from side to side, to encourage the cable to store in repeated figure-8 loops that have no net twist.