This invention provides a method for the exchange of Internet place utility on an open market similar to the stock market. This place utility comprises the products and services sold on the Internet such as job board postings, classified advertisements, search engine position, and etc. Internet place utility does not represent a physical entity such as an ounce of platinum, a bushel of wheat, or a barrel of crude oil. To this end, these portions of Internet place utility are a derivative of the traditional notion of Web Presence.