Jeffrey Eric Hacias

US Patent:

20030041496, Mar 6, 2003

Filed:

Apr 19, 2002

Appl. No.:

10/126078

Inventors:

James Hagen - Bay Village OH, US
Jeffrey Hacias - Cincinnati OH, US
Khloe Broelmann - Cincinnati OH, US
Douwe Bergsma - Cincinnati OH, US

Assignee:

The Procter & Gamble Company

International Classification:

G09F003/18

US Classification:

040/661030

Abstract:

A point of purchase merchandising display for use in a retail environment in association with a plurality of products where the products are stored on a plurality of shelves, the display includes fixtures for displaying information that identifies different categories of products and provides information that instructs a consumer on how to use a category of product to achieve a desired benefit and suggests to a consumer the satisfaction that may be enjoyed in achieving the desired benefit. Methods for increasing consumer dwell time in a retail aisle using the described fixtures and displays are provided. Likewise methods for promoting regime usage of two or more fabric care products are also provided.