Jarrod D Whelan

US Patent:

20090287572, Nov 19, 2009

Filed:

May 14, 2008

Appl. No.:

12/120250

Inventors:

Jarrod David Whelan - Seattle WA, US

International Classification:

G06Q 30/00

US Classification:

705 1455

Abstract:

A system for retrieving advertisements includes a client configured to receive content, the content including an identification tag identifying an advertisement type that is associated with the content, the advertisement type corresponding to an advertisement, and a browser associated with the client and configured to render the content, wherein the client uses the information in the identification tag to send a single request for an advertisement creative associated with the advertisement type.

US Patent:

20180047066, Feb 15, 2018

Filed:

Nov 26, 2013

Appl. No.:

14/091020

Inventors:

- Burbank CA, US
Jarrod David Whelan - Seattle WA, US

Assignee:

Disney Enterprises, Inc. - Burbank CA

International Classification:

G06Q 30/02

Abstract:

Techniques are described for retrieving advertisements for insertion into a document. Embodiments receive a document comprising a request to retrieve a plurality of advertisement creatives. In response to transmitting the request specified within the received document to the advertisement management system, a single software object defining all of the plurality of advertisement creatives is received. Embodiments insert each of the plurality of advertisement creatives into the document, prior to rendering the document, and then render the document together with the advertisement creatives.