A shoulder strap retainer including a base plate, a holder strip portion supported on one side of the base plate and extending toward one end thereof and forming a chamber for receiving a shoulder strap, and a securing mechanism supported on the opposite side of the base plate and comprising a pair of spaced apart substantially parallel pins extending toward an opposite end of the base plate and adapted to penetrate clothing worn on a person's shoulder. The strip holder is formed by a cut-out central portion of the base plate and bent to provide a spacer portion extending away from the base plate and a terminal portion extending toward the one end thereof and spaced therefrom by a minimum of one-quarter inch.