Filip A Wouters

Filip Wouters

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Location:

1122 1St St, Kirkland, WA 98033

Industry:

Food Production

Work:

Neuhaus Créateur Chocolatier Since 1857 2016 - Dec 2019
Chief Executive Officer Usa
Bev Artistry Jul 2014 - Jan 2017
Founder and Global Chief Executive Officer
U.s. Artisanal Beverage Company Feb 2015 - Jan 2017
Co Chief Executive Officer
Microsoft Jun 2011 - Sep 2014
Senior Director, Global Marketing | Phones, Pc and Tablets
Heineken Nov 2008 - Jun 2011
Vice President of Marketing Usa | Brand Equity

Education:

Insead 2005 - 2005
Ku Leuven Faculty of Engineering Technology & Faculty of Movement and Rehabilitation Sciences
Master of Science, Masters, Applied Economics, Finance

Skills:

Integrated Marketing
Strategy
Marketing Strategy
Digital Marketing
Brand Management
Customer Insight
Marketing
Advertising
Management
Fmcg
Marketing Management
Competitive Analysis
Strategic Partnerships
Business Strategy
Leadership
E Commerce
Product Development
Mobile Devices
B2B
Sales
Brand Development
Crm
Global Marketing
Retail
P&L Management
Creative Direction
International Marketing
Segmentation
Sales Management
Product Marketing
Social Media
Team Building
Relationship Marketing
Multi Channel Marketing
Trade Marketing
Brand Architecture
Sponsorship
Mobile Marketing
Strategic Leadership
Influencer Marketing
Agency Relationship Management
Key Account Management
Business Intelligence
Brand Portfolio Management
Consumer Technology
Cpg
Go To Market Strategy
Viral Marketing
Seo/Sem Marketing
Team Leadership

Languages:

English
Dutch
Spanish
French
German

Awards:

Best Live+Digital Program (B-to-C)
Event Marketer’s global Ex Awards 2012
Campaign: Windows Phone Night Market Agency: Mosaic Experiential Marketing It takes a lot more than a free sample to make an impact with the movers and shakers in the blogosphere. Microsoft’s Windows Phone set out to boost perception and adoption among bloggers and key consumers with a hands-on trial and device seeding experience called the Windows Phone Night Market. The events brought attendees together in a community-like digital environment fashioned as a high-tech marketplace in five markets over the course of two nights in each market. Inside the digital neighborhood, bloggers enjoyed trendy music while learning about the new devices through street performer-style exhibits, including a “Fruit Ninja” Dojo, the Zune “Name That Tune” station, an Angry Birds photo activation and a demo station for learning with a Windows Phone specialist. Social media contributed to the overall attendance and word-of-mouth success of the program. After registering on Facebook, guests received a QR Code confirmation via text that day, and again 48 hours prior to their event. They checked into the Night Market events using RFID technology and were reminded to tag into each experience using their RFID bracelets. The event earned Microsoft nearly 9,000 new Facebook fans. Meanwhile, the 5,000 attendees sent 9,500 tweets reaching more than 4.7 million people on Twitter and wrote 18,000 Facebook posts, reaching more than 3.5 million people.
Internet/Online Commercial - Use of Music/Jingle
33rd Annual Telly Awards
Project: Windows Phone Gentlemen Hall Music Video The Telly Awards is the premier award honoring the finest film and video productions, groundbreaking web commercials, videos and films, and outstanding local, regional, and cable TV commercials and programs.
Branded Content - Business-to-Consumer
33rd Annual Telly Awards - 2012 Online Video
Windows Phone Gentlemen Hall Music Video The Telly Awards is the premier award honoring the finest film and video productions, groundbreaking web commercials, videos and films, and outstanding local, regional, and cable TV commercials and programs.