Staff Vice President, Global CRM (Corporate Marketing) at The Estée Lauder Companies Inc.
Location:
New York, New York
Industry:
Cosmetics
Work:
The Estée Lauder Companies Inc. since Jan 2012
Staff Vice President, Global CRM (Corporate Marketing)
The Estée Lauder Companies Inc. May 2008 - Dec 2011
Executive Director, Global CRM (La Mer & Jo Malone)
Equinox Jan 2005 - May 2008
Director, Member Marketing
BMG-Columbia House 1997 - 2004
Director, Marketing Planning & Analysis
ACNielsen 1995 - 1997
Sr. Analyst
Education:
Friedrich-Alexander-Universität Erlangen-Nürnberg 1995
MBA, Marketing, International Management, Communications
The Estée Lauder Companies Inc. since Jan 2012
Staff Vice President, Global CRM (Corporate Marketing)
The Estée Lauder Companies Inc. May 2008 - Dec 2011
Executive Director, Global CRM (La Mer & Jo Malone)
Equinox Jan 2005 - May 2008
Director, Member Marketing
BMG-Columbia House 1997 - 2004
Director, Marketing Planning & Analysis
ACNielsen 1995 - 1997
Sr. Analyst
Education:
Friedrich-Alexander-Universität Erlangen-Nürnberg 1995
MBA, Marketing, International Management, Communications
Skills:
Crm Analytics Marketing Strategy Segmentation Strategy Brand Management Customer Insight Database Marketing Direct Marketing Integrated Marketing Digital Marketing Market Planning Competitive Analysis Strategic Planning Brand Development E Commerce Retail International Marketing Marketing Management Consumer Products Marketing Communications Global Marketing Strategic Partnerships Cross Functional Team Leadership Advertising P&L Management Email Marketing Online Advertising Luxury Goods Product Marketing Market Research Databases Digital Strategy Cosmetics Creative Direction Multi Channel Marketing Beauty Industry Customer Acquisition Campaign Management Forecasting Personal Care Customer Lifecycle Management Direct Mail Product Innovation Customer Segmentation Strategy Internal Communications Luxury Fragrance Project Planning Campaign Managment
Jan 2012 to 2000 Vice President, Global Customer Relationship Management - Corporate MarketingESTE LAUDER COMPANIES
May 2008 to Dec 2011 Executive DirectorEQUINOX New York, NY 2005 to 2008 Director, Member MarketingTHE COLUMBIA HOUSE COMPANY New York, NY 1997 to 2004 Director, Marketing Planning & AnalysisACNIELSEN New York, NY 1995 to 1997 Senior Account Associate
Education:
Friedrich Alexander University 1995 MBA in Marketing and Management