A jewelry link in the form of an elongated loop capable of holding and displaying a number of precious stones or the like. The link has a closed U-shaped ring at one end and a corresponding hole at the other end, so that the ring of one link may be inserted into the hole of an adjacent link. Each link has a deformable hook secured adjacent the ring-receiving hole, so that when the U-shaped ring of an adjacent link is inserted in the hole, the two links can be locked together by pressing the deformable hook so that it interlocks with the inserted ring. By this means links can be added to a bracelet or necklace as the wearer is able to purchase them; and in similar fashion additional precious stones can be added to each link as desired.