Edward L Wallace

US Patent:

20160055542, Feb 25, 2016

Filed:

Aug 20, 2015

Appl. No.:

14/831595

Inventors:

- Redwood Shores CA, US
Hong BAO - Fremont CA, US
James Kong HSU - Redwood City CA, US
John Patrick CONNELLY - Santa Cruz CA, US
Stephen J. PAPA - San Jose CA, US
Edward L. WALLACE - Medina WA, US
Mayank Ashwin DEDHIA - Milpitas CA, US

Assignee:

ORACLE INTERNATIONAL CORPORATION - Redwood Shores CA

International Classification:

G06Q 30/02

Abstract:

A server receives incoming data records comprising an ID value and respective user attributes corresponding to a user activity that originates at a user device. Characteristics of the activity and/or characteristics of the user device are considered in order to assign a probabilistic confidence value, which is in turn used to generate links from an incoming data record to other previously-received data records, and in so doing, generates a probabilistic link between one set of user attributes from the incoming data record and another set of user attributes from previously-received data records. A messaging campaign specification that describes target user attributes is used to identify a matching set of target audience member records. The determination of a match or not is based on the probabilistic confidence value and a threshold can be varied to extend audience reach. The identified set of target audience member records are transmitted over a network.

Author:

Edward S. Wallace

ISBN #:

0517455293

Author:

Edward Wallace

ISBN #:

0130413968

Author:

Edward Wallace

ISBN #:

0131816527

Author:

Edward C. Wallace

ISBN #:

0137817258

Author:

Edward L. Wallace

ISBN #:

0136165095

Author:

Edward L. Wallace

ISBN #:

0844735728

Address:

6709 Haverford Ave, Philadelphia, PA 19151

Phone:

215 203-6192

VIN:

JTDBR32E170128654

Make:

TOYOTA

Model:

COROLLA

Year:

2007