Daniel Yadin

Advertising (Frameworks)

This best-selling book looks at the structure and organisation of the industry, how campaigns are constructed and costed, the various methods of promotion, above-the-line and below-the-line costs, legal and ethical issues, market research and much, much more. The new edition has been fully updated a...

Planning Manual(Chinese Edition)

Public Relations (Frameworks Series) by Jefkins, Frank, Yadin, Daniel [25 August 1998]

Public Relations (Frameworks Series) by Jefkins, Frank, Yadin, Daniel (1998) Paperback

Advertising (Frameworks Series) by Jefkins, Frank, Yadin, Daniel (2000) Paperback

Creative Marketing Communications: A Practical Guide to Planning Skills and Techniques (Marketing in Action Series)

Substantially revised and updated, the third edition of this popular book is a goldmine of creative techniques. Daniel Yadin shows how to apply the art of good salesmanship to the crafts of advertising, public relations and sales promotion. Above all, Creative Marketing Communications is about motiv...

Creating Effective Marketing Communications (Marketing in Action Series)

This highly practical, completely updated guide shows how to apply professional techniques to improve marketing communications whether you are marketing brands, products, services or ideas. It is essential for all marketeers interested in communicating creatively.

The International Dictionary of Marketing: Over 2000 Professional Terms and Techniques

Definitions of everyday marketing terms and jargon, plus in-depth explanations of marketing practices and procedures.