Chad C Anderson

US Patent:

20080288337, Nov 20, 2008

Filed:

Mar 30, 2007

Appl. No.:

11/694151

Inventors:

John Snyder - Bellbrook OH, US
Karen Payne - Brookville OH, US
Jennifer Michael - Germantown OH, US
Rebecca Sroufe - Germantown OH, US
Lauren Vore - Tipp City OH, US
Linda Domi - Kettering OH, US
Merle Carr - Kettering OH, US
Chad Anderson - LaCrosse WI, US

International Classification:

G06Q 30/00

US Classification:

705 14, 705 1

Abstract:

Systems, methods, and computer-readable media provide for the creation of a template-based targeted marketing presentation. According to various embodiments described herein, a sales representative utilizes a workstation to request a marketing presentation for a certain category of customer within a particular market. A presentation engine retrieves applicable up-to-date data corresponding to the customer category and market from a database and uses the data to make one or more Return On Investment (ROI) calculations. One or more presentation templates include data insertion locations. The one or more ROI calculations and other retrieved data is used to populate the data insertion locations of a selected presentation template. Once populated, the resulting marketing presentation is customized with targeted data and statistics for presenting to the customer.