A die cut and scored blank from thin, stiff material such as paper or plastic and a literature holder assembled therefrom. The holder includes two shelf strip panels cut to permit attachment of the holder, without use of additional fixtures, adhesives, or adhesive devices, to the pricing channel, which is the facing on most retail store shelves, so that the weight of the holder's contents are cantilevered against the store shelf for level display at 90 degrees to the store shelf, the optimum angle for viewing by consumers approaching from either direction. Shelf strip panels of the holder adjoin the side panels, which hold the contents upright, providing a printing surface which may be used to call attention to the holder's contents, or if the holder is constructed of clear material, permitting full viewing of the holder's contents. Bottom panels of the holder hinge from the side panels so when bottom panels are overlapped and locked into place, they hold the side panels firmly in place while providing a secure bottom on which the holder's contents rest. The cut of the bottom panels and the common score by which the side panels are joined, permit formation without binding, leaving a smooth narrow profile in front of the shelf for minimum interference with view of, or access to, product on the shelf.
Improvements may be incorporated in the literature holder and blank therefor which allow it to firmly hold upright for display one or two pieces of literature without support of a bottom panel, and which improvement provides a more economical blank, and provides access for insertion and withdrawal of literature from two open sides of the assembled holder; as well as an improvement which allows the blank and literature holder formed from it to dispense literature from the top of, or from the front of the holder; and an improvement which enables the blank and literature holder assembled therefrom to reduce space required by the holder.
Improvements may be incorporated in the literature holder and blank therefor, which allow it to be attached to display surfaces other than shelf pricing channel. For attachment of the literature holder to vertical surface with horizontal opening, improvement may be made wherein four cuts are made from the four points where the shelf strip panels meet the side panels, and which said cuts extend to a point which enables the shelf strip panels to be flexed so they may be inserted in horizontal openings of vertical surface. Improvement may be made to the holder and blank therefore with addition of four holes located so that cuts may be made to them from the four points where the shelf strip panels meet the side panels, which enables the shelf strip panels to be flexed so they may be inserted in horizontal openings of a vertical surface. The literature holder and blank therefore may be improved by addition of holes through which fasteners may be passed to attach the literature holder to corresponding holes on peg board. The literature holder may be improved by providing a single bottom panel attached to both side panels which permits use of the holder without having to form it from a blank.