David Hanaman - Princeton NJ, US Mauricio Barberi - New York NY, US Michael Ahearne - Storrs CT, US Frank Lupo - Mendham NJ, US George Sivulka - Englewood Cliffs NJ, US Russell Nuzzo - New York NY, US David Gallagher - Tuckahoe NY, US Bharath Janakarajan - Jersey City NJ, US
International Classification:
G06F017/10
US Classification:
703002000
Abstract:
Information is received from a plurality of CRM/SFA sources within an operating environment and is mapped to specific business processes. Transactional data, learning systems information, technical support information and usage data is aggregated and used to provide a dimensional model of the data. The present invention provides a mapping view of technology usage to one or more business practices and reflects, among other things, the extent to which customer relationship management technology is impacting sales representative performance.
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