Apurva R Jadhav

US Patent:

20180218399, Aug 2, 2018

Filed:

Feb 1, 2017

Appl. No.:

15/422187

Inventors:

- Menlo Park CA, US
Pradheep K. Elango - Mountain View CA, US
Yanxi Pan - Fremont CA, US
Apurva Jadhav - Mountain View CA, US

International Classification:

G06Q 30/02

Abstract:

An online system generates a content item for a user based on products likely to be of interest to the user. The online system receives information about content provided by one or more third party systems the user accessed and determines products associated with accessed content. When the online system identifies an opportunity to present to a user, the online system retrieves products maintained by the online system and identifies candidate products for inclusion in the content item based on relevance of the products to the user. The online system determines probabilities of the user accessing the content item including different candidate products and removes combinations of the content item and candidate products having less than a threshold probability of user interaction. The online system includes one or more combinations of the content item and candidate products in one or more selection processes selecting content for presentation to the user.