Anthony G Greenwald

US Patent:

20070012325, Jan 18, 2007

Filed:

Aug 18, 2006

Appl. No.:

11/465729

Inventors:

Anthony Greenwald - Seattle WA, US

International Classification:

A61B 19/00

US Classification:

128898000

Abstract:

A method of measuring a subject's strength of associations of multidimensional traits involving each of a first pair of first and second categories with each of a second pair of third and fourth categories includes selecting a first target concept for the first category and a second target concept of the second category and selecting a first trait for the third category and, for the fourth category, a plurality of alternative traits to provide a basis for contrasting with the first trait. The method further includes having the subject respond to a first set of trials in a first manner when there is presented an exemplar of either the first category or the third category and in a second manner when there is presented an exemplar of either the second category or the fourth category and presenting the subject with a first series of exemplars in the first set of trials, the first series including exemplars in all four categories. The method further includes having the subject respond to a second set of trials in one of the two manners when there is presented the exemplar of either the second category or the third category and in the other of the two manners when there is presented the exemplar of either the first category or the fourth category and presenting the subject with a second series of exemplars in the second set of trials, the second series including exemplars in all four categories. Latency is measured in each trial from time of exemplar presentation to the subject to a response by the subject to produce latency measurements. A measure is calculated of the subject's strength of associations involving each of the first and second categories with each of the third and fourth categories from the latency measurements.

US Patent:

20090275006, Nov 5, 2009

Filed:

Apr 30, 2008

Appl. No.:

12/150947

Inventors:

Dario Cvencek - Seattle WA, US
Andrew Meltzoff - Seattle WA, US
Anthony G. Greenwald - Seattle WA, US
Craig Harris - Seattle WA, US

International Classification:

G09B 19/00

US Classification:

434236, 434322

Abstract:

Embodiments of the present invention are directed to developing and administering subject-appropriate ITAs. Various embodiments of the present invention evaluate many aspects of ITA content, content presentation, and administration with regard to particular categories of test subjects in order to develop subject-appropriate ITAs (“SAITAs”) and to administer SAITAs appropriately to the categories of test subjects for which the tests are developed. Aspects of SAITA presentation and administration that are evaluated include input devices, presentation formats, presentation language, presentation media, colors used in presentation of tutorials and stimuli, words, pictures, and symbols used in a presentation of tutorials and stimuli, the pace and length of various portions of SAITAs, human vs. computer administration of SAITAs, presentation of feedback to test subjects during SAITAs, ITAs and many other aspects of ITA content, content presentation, and administration. Embodiments of the present invention employ systematic methods for both development and administration of SAITAs.

US Patent:

20120021399, Jan 26, 2012

Filed:

Oct 4, 2011

Appl. No.:

13/252908

Inventors:

Dario Cvencek - Seattle WA, US
Andrew Meltzoff - Seattle WA, US
Anthony G. Greenwald - Seattle WA, US
Craig Harris - Seattle WA, US

International Classification:

G09B 7/00

US Classification:

434362

Abstract:

The current application is directed to developing and administering subject-appropriate ITAs. The various to developing and administering subject-appropriate ITAs evaluate many aspects of ITA content, content presentation, and administration with regard to particular categories of test subjects in order to develop subject-appropriate ITAs (“SAITAs”) and to administer SAITAs appropriately to the categories of test subjects for which the tests are developed. Aspects of SAITA presentation and administration that are evaluated include input devices, presentation formats, presentation language, presentation media, colors used in presentation of tutorials and stimuli, words, pictures, and symbols used in a presentation of tutorials and stimuli, the pace and length of various portions of SAITAs, human vs. computer administration of SAITAs, presentation of feedback to test subjects during SAITAs, ITAs and many other aspects of ITA content, content presentation, and administration. SAITAs employ systematic methods for both development and administration of SAITAs.

US Patent:

20130302773, Nov 14, 2013

Filed:

Jan 17, 2012

Appl. No.:

13/976555

Inventors:

Dario Cvencek - Seattle WA, US
Anthony G. Greenwald - Seattle WA, US
Andrew N. Meltzoff - Seattle WA, US

Assignee:

University of Washington Through it's Center for Commercialization - Seattle WA

International Classification:

G09B 7/02

US Classification:

434335

Abstract:

The methods and systems described herein enable the administration of Implicit Association Tests (IATs) without the use of “self-concept” or “self-report.” An example method involves a computing system providing a visual indication of categories including (i) a user-associated-objects category (ii) a user-unassociated-objects category, (iii) a positivevalence-objects category, and (iv) a negative-valence-objects category. The categories are grouped into a first group and a second group. The computing system provides an indication of a stimulus. The stimulus may be associated with at least one of the categories. The computing system may then receive input data indicating a correct classification of the stimulus with one of the first group and the second group. Ultimately, the computing system determines an amount of time elapsed between providing the indication of the stimulus and receiving the input data indicating the correct classification of the stimulus with one of the first group and the second group.

US Patent:

20060287991, Dec 21, 2006

Filed:

Jun 19, 2006

Appl. No.:

11/455493

Inventors:

Anthony Greenwald - Seattle WA, US
N. Sriram - Charlottesville VA, US

International Classification:

G06F 17/30

US Classification:

707003000

Abstract:

An improved method of measuring a subject's strength of associations involving each of a first pair of first and second categories with each of a second pair of third and fourth categories includes having the subject respond to a first set of trials in a first manner when there is presented an exemplar of either the first category or the third category and in a second manner when there is presented an exemplar of either the second category or the fourth category and presenting the subject with a first series of exemplars in the first set of trials, the first series including exemplars in all four categories. The method further includes having the subject respond to a second set of trials in one of the two manners when there is presented the exemplar of either the second category or the third category and in the other of the two manners when there is presented the exemplar of either the first category or the fourth category and presenting the subject with a second series of exemplars in the second set of trials, the second series including exemplars in all four categories. Latency is measured in each trial from time of exemplar presentation to the subject to a response by the subject to produce latency measurements. A measure is calculated of the subject's strength of associations involving each of the first and second categories with each of the third and fourth categories from the latency measurements.

Author:

Anthony G. Greenwald

ISBN #:

0898599911